The Power of Nudges
Chasing Life
CNN
4.5 • 8K Ratings
🗓️ 12 October 2021
⏱️ 28 minutes
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| 0:00.0 | Imagine you're at home and your stomach starts to grumble. |
| 0:05.3 | You wander into the kitchen looking for a snack. |
| 0:08.8 | If you've got a bowl of candy on the counter or a bag of chips, that's probably what you're |
| 0:14.5 | going to go for. |
| 0:16.4 | But what if I told you, making a small tweak to where you keep your food might entirely |
| 0:21.9 | change your snacking habits? |
| 0:25.5 | My family tried this out in a little experiment. |
| 0:29.0 | My wife and I put all the junk food, all the chips, the candy, the sodas, in the hardest |
| 0:34.1 | to reach places in our kitchen, on the highest shelves and at the very back of the cupboard. |
| 0:39.2 | And we took our healthiest snacks and we put them in the most visible places. |
| 0:43.9 | There was a big bowl of fresh fruit on the counter, a picture of unsweetened iced tea on |
| 0:48.5 | the kitchen table, and baby carrots and hummus at eye level in the fridge. |
| 0:54.0 | Sure enough, for all of us, me, my wife, and my three daughters, this changed our behavior. |
| 1:02.0 | We still had the option to go for the junk food, but when we walked into the kitchen feeling |
| 1:07.0 | peckish, more often than not, we reached for what was immediately available and we made |
| 1:12.5 | the healthier choice. |
| 1:15.2 | I really felt like we had cracked a major code, a major life hack as they say. |
| 1:20.8 | Now some of this may sound very familiar to you, and as it turns out, there's a lot |
| 1:25.6 | of behavioral science behind why this kind of tweak is so effective. |
| 1:29.6 | There's even a whole field of research now devoted to the idea. |
| 1:33.3 | It's called Nudge Theory, and it's all about understanding the invisible forces that |
| 1:38.4 | steer our decision making. |
... |
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