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The GaryVee Audio Experience

Authenticity in Business | My Approach to Success

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 30 July 2024

⏱️ 23 minutes

🧾️ Download transcript

Summary

In this episode of the GaryVee Audio Experience, I'm sharing a discussion I had at the Female Quotient panel in Cannes back in 2022. We explored what it truly means to succeed in today's world. We delved into the challenges of pioneering online research, overcoming industry resistance, and transforming media consumption from traditional TV to streaming services. We addressed the persistent issues of gender inequality in advertising and emphasized the importance of likability in ad effectiveness. Our conversation highlighted the vital role of education and how it's being redefined, especially within the context of Web3. We celebrated the efforts to bring more women into this space and discussed the importance of upskilling and awareness. This episode also touched on the value of authenticity in business and the significant impact of diversity and inclusion in shaping the future. We emphasized the need for compassion and understanding in leadership, aiming to inspire listeners to approach success with empathy and a broader perspective on societal impact. This conversation is a must-listen for anyone looking to understand the evolving landscape of success and leadership in the digital age.


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Tickets to VeeCon 2024 are now available on https://veecon.co/tickets Check out my new book - Day Trading Attention: https://garyvee.com/dta

Transcript

Click on a timestamp to play from that location

0:00.0

I think it's really disingenuous to not talk about the fact that a lot of people are selling things that they cannot believe.

0:07.0

There was a human being on stage yesterday who said,

0:10.0

we believe that people watch television so that they can watch our commercials.

0:16.0

When I pioneered online research and I had all male bosses that were not EQ, I came to them and I said let's migrate research from offline to online. And their answer to me was, it's not the right time.

0:36.9

And because there was no one online at the time.

0:40.2

And had I've listened to them and waited and watched, I would not be where I am today.

0:46.0

And so everything that you said is so true and so relevant.

0:51.0

And had I not have been on a panel with the chief research officer

0:55.4

of Procter and Gamble and asked him,

0:58.1

when is the right time for me to come and talk to you

1:00.8

about migrating research to the internet and him saying, come to me next week I would not have pioneered online

1:08.6

research and at that time it wasn't the right time I had to make it the right time and get ahead of it and make it work and build the ecosystem

1:22.2

and that was the first second and third and so work and build the ecosystem.

1:23.0

And that was the first, second, and third.

1:24.8

And so when you were talking about how behind this industry is,

1:28.3

and of course in one of your, you know,

1:31.6

socialists, I saw you challenging the whole industry here and what did you tell them well?

1:36.3

I'm not sure I'm challenging the whole week, so I'm not sure what the clip is

1:39.7

I think you told them they're lying. Yeah, I mean I do think I do think my biggest challenge I do think the biggest challenge I have with the industry which I adore that I mean the makeup of the people of this industry is phenomenal.

1:52.8

Like one of the reasons I love coming is so many wonderful people,

1:57.2

but I think it's really disingenuous

2:00.5

to not

...

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