Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,

the number one negotiation podcast in the world where we teach you how to make difficult conversations easier while getting more of what you want in the process.

Each episode is packed with practical tips and strategies from the experts.

We delve into negotiation, conflict resolution,

and leadership skills that are crucial in both business and in life. Whether you're closing a deal,

managing a team, or navigating personal relationships, negotiate anything provides you with the tools

you need to succeed. Our conversations are real, relatable, and most importantly, rooted

in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,

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listen. Let's make every conversation a winning negotiation.

Mark, welcome back to the show, my friend.

Kwamey, happy to be here. Happy to be here. Yes, it is great to have you. So how would you get

started by telling us a little bit about yourself and what you do? Absolutely. My name is Mark

Mira. Now round two on the podcast. I'm the founder and CEO Aligned. We are a negotiation training,

coaching, and consulting firm that works with organizations all over the world. And our mission is to make

negotiation understood and approachable to everybody everywhere. So we try to take a really complex

issue and distill it in a way that it's

simple and easy to execute. And I'll say you all do an incredible job of doing this because in an

industry where sometimes it can be overwhelmingly complex, you have almost like a superpower in

simplifying it in a way that makes it actually actionable for the people that you train. That's our big thing. If it's really confusing and people look at you like you're this kind of godlike figure and you're this expert in all these different facets of negotiation or legal or procurement or whatever it is, but they can't action the things that they learn from you, what's the point? So it's our job to really take these complex issues and make it a way that's super approachable, easy to understand, which is why I'm loving that we're going to be talking about a simplified approach negotiation strategy today. I think it's going to be an awesome way to give some actionable tips that everybody can use to plan for whether you're buying a car or you're acquiring an automaker. I love it. Oh, this is great. And listeners, just one little

thing about my buddy, Mark, he's very humble. Aligned is one of the fastest growing negotiation

consultancies out there. It's really impressive what you've been able to do in such a short

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