When Karen Alpert first jumped on the mommy blogging trend, she never expected it to launch her career. But after one of her posts went viral, Karen quickly discovered that sharing her motherhood journey was her calling. In today’s episode, host Lindsay Pinchuk sits down with Karen to discuss her transition from part-time blogger to a New York Times bestselling author.

As a writer, one of the most important things for Karen is staying true to herself. Even as her social media following has exponentially grown, Karen has always let her authentic personality shine. By writing from her heart, Karen not only created her personal brand, but was also able to establish lasting loyalty from her readers. This following eventually helped her raise the money and awareness she needed to self-publish her first book.

Tune into this week's episode of Dear FoundHer for an open and honest conversation about building a full-time career simply by being a parent. Learn more about the importance of kindness, authenticity, and not being afraid to ask for what you want, so you can create the business of your dreams.

Quotes
• “I didn't filter anything, that's just the way I was in my writing. And I just kept putting stuff up and the base just started to grow and grow.” (11:20-11:29)

• “You have to write from the heart. Whether that's the personality you carry on your sleeve every single day or it’s the voice inside your head, it all needs to come from a very honest and real place.” (18:03-18:18)

• “You have to stay true to yourself, to your life, and who you are. When that shows up on your page, that becomes your brand.” (19:34-19:43)

• “I feel like every post has to cause some emotion in the audience.” (28:01-28:08)

• “While you might feel completely solitary and alone in this parenting world, you are not. There are thousands of people going through the exact same things you are.” (45:05-45:15)

• “Ask for the things you want. Because when you ask people to do something, they often do it.” (45:45-45:51)

Connect with Karen Alpert:
IG: http://www.instagram.com/babysideburns
FB: https://www.facebook.com/BabySideburns
Twitter: http://www.twitter.com/babysideburns

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/

Podcast production and show notes provided by HiveCast.fm

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