Julie Cole, Co-Founder of Mabels Labels, dropped out of the traditional workforce to pursue a career that brought her joy and allowed her to be available to raise her six children. While she now runs a successful, internationally-known company, starting her business wasn’t so glamorous. In today’s episode, host Lindsay Pinchuk sits down with Julie to discuss the importance of building a personal brand.

As a busy working mom, Julie knows how to identify a problem. When brainstorming ideas for a business, Julie reflected back on areas of motherhood that needed improvement. It quickly became clear that creating personalized but effective labels could easily solve a recurring issue. Throughout the years, the thing that has made the biggest impact on the success of Julie’s business is her personal brand. To gain the trust of her consumers, Julie has been intentional about maintaining and adjusting her brand to represent all stages of her motherhood journey. When you are authentic to yourself, you establish credibility, which turns into loyalty and ultimately brings in the sales.

Tune into this week’s episode of Dear FoundHer for a candid conversation with Julie Cole about the realities of entrepreneurship. Learn more about how to build a brand that is relatable and timeless, so you can create a business that makes a lasting impact.

Quotes
• “When you introduce a product to the market, it's a little tricky because you actually have to teach the market that they need your product, too.” (11:49-11:57)

• “Entrepreneurship is not pouring a glass of wine and watching Netflix, it's getting to work. You know that hustle and grit it takes to be invested. And that's why I say it's not so glamorous.” (15:21-15:34)

• “Using your personal brand to elevate your professional brand is really key.” (17:59-18:02)

• “Moms don't trust traditional advertising.” (20:12-20:14)

• “It's okay for your personal brand to develop and to change. Just be transparent about it.” (21:36-21:42)

• “We try to hold on to our customers, but at the same time, we have new customers being born every day. So we need to stay relevant.” (24:16-24:22)

• “As our kids grow and change, their labeling needs change, too. And we're here to adapt to that.” (24:45-24:52)

• “Comparison is the thief of joy, so don't let it rob you.” (30:23-30:26)

Connect with Julie Cole:
Website: www.mabelslabels.com
IG: https://www.instagram.com/cole.julie/ | https://www.instagram.com/mabelslabels/
FB: https://www.facebook.com/Mabelhood

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/

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