The Power of Executive Presence with Katherine Johnson [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 14 February 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you have executive presence? It’s not just for CEOs.

According to TSL coaches Maryalice Goldsmith and Katherine Johnson, executive presence actually refers to the constellation of cues that people use to evaluate whether we have credibility, whether they see us as a leader, and how they perceive our capabilities. Most people default to trusting nonverbal messaging when there’s a cognitive dissonance–even if your words are telling the truth. You can have all the expertise and authority in the world, but it won’t help if your clothes, your body language, and your branding send the wrong message.

Executive presence solves that dissonance. It helps you create a clear and intentional first impression that communicates your message and your business with warmth and confidence. The last thing you want to do is scare people off, but the many speakers who struggle with executive presence are doing just that!

In today’s episode, Maryalice and Katherine go through strategies for elevating trust with your clients and audience, from cold-calls with strangers to performance on stage. You’ll come away with new confidence in your personal brand–and the ability to give other people confidence in you. Let’s be real, after three years of virtual interactions, a lot of us are getting rusty at our “people skills”! But as today’s Coaches Corner episode reveals, elevating your presence to the executive level will help you win over clients without feeling like a salesperson.

You’ll also learn:

How executive presence combats imposter syndrome.
How to set up your “virtual stage” so people get the right first impression.
Tricks for updating your visual presence to get more sales.
Why your clothing should “frame” you–and how to find out if it isn’t!
How to ask for feedback in a way that gets you constructive results.
How to coordinate your online brand with the persona you bring to networking events.
…and so much more!

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakakerlab.com slash marketing. That's what you got to do is go to the speakerlab.com slash marketing and we'll see you there.
0:49.5	Hey, what's up, Randallab here? So glad to have you here with us for another awesome episode
0:53.3	of the speaker Lab podcast.
0:55.4	Now, one of the best parts of our student experience here at the Speaker Lab is the coaching that is integrated into our programs.
1:01.2	And our team has the experience and expertise that it takes to help our students gain confidence, clarity, and follow that clear path to their own speaking success.
1:08.9	And so during our Coaches Corner podcast series, you're going to have the opportunity to hear from our director of student success, Mary Alice Goldsmith, and a member of our coaching team. So whether you are at the very beginning of your speaking journey or a well-seasoned veteran in the industry, regardless, our coaches are meeting you where you're at and equipping you to take you to the next level. So I'm going to hand the mic over to them.
1:29.0	And I know that you're going to love hearing from our coaches.
1:31.2	So let's get right into it.
1:32.2	Enjoy.
1:42.2	All right.
1:42.8	I'm so excited today to welcome Catherine Johnson to the Coach's Corner podcast.
1:47.8	How you doing today, Catherine?
1:49.8	Yeah, I'm doing well.
1:51.0	I'm happy to be here with you, Mary Alice.
	...

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