How to Make Podcasting Work for Your Speaking Business with Lou Diamond

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 21 February 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On The Speaker Lab podcast, we feature guests who find their way to the speaking industry via myriad paths. Sometimes their path is linear, and sometimes the story of how they got to speaking is just as interesting as what they speak about. In Episode 434, you’ll get to hear from one of those speakers–someone who has really done it all! Lou Diamond has worked in marketing, technology, finance, and professional services. He’s a speaker, author, consultant, and expert podcaster, and he has a lot to share.

Lou’s journey to speaking involves a lot of the lessons we love to emphasize at The Speaker Lab. Discovering his unique ability for connecting with people allowed him to find an organic niche that suited his message and his experience–one of the most important steps to launching your speaking business. As demand for his speaking services increased, he had to make a lot of tough decisions about where to put his time and energy to further his career. These days, he splits his time three ways, between sales and leadership consulting, speaking, and podcasting. His story is full of tips for taking your speaking material and turning it into a new product, like a book, course, or podcast.

Not only does he run his own podcast, Thrive LouD, which recently featured our very own Grant Baldwin as a guest, but he teaches others how to maximize business opportunities through podcasting. In this episode, Lou will walk you through how to make podcasting work for your speaking business, as both a guest and a host. Speakers have a lot of unique traits that are well-suited to podcasting, so if this isn’t a marketing avenue you’ve considered, today’s show is well worth the listen.

You’ll also learn all about:

When it’s time to write a book.
How to pick the right lane for your podcast.
How to leverage social media toward getting invited onto podcasts.
Why you should prepare for podcast appearances like you would for a keynote.
How to deliver your message in a way that resonates the most.
What monetization techniques can turn podcasting into passive income.
Why it’s ok if people don’t listen to your podcast.
…and so much more!

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:49.2	Hey, what's up, friends? Grant Baldwin here. So glad to have you here listening to Episode 434 of the Speaka Lab
0:54.8	podcast. Today I'm going to be speaking with a guest who has truly done it all, my friend Lou
0:59.2	Diamond. What a name too, by the way, right? Lou Diamond has worked in marketing, tech, finance,
1:04.5	professional services, you name it. He's had an amazing journey from a stellar career into speaking
1:09.7	that is full of great lessons and how to hone in on your talents and your niche. Lou has invited me as a guest on his own podcast recently, so I'm excited to have him share some of his wisdom with all of us here today. Now, he's not just a speaker, but he's also the author of two books, mastering the art of connecting and also speak easy. So I think it's pretty easy to figure out what those are about, but Lou is going to talk
1:30.4	about how he discovered his unique ability to connect with people and how it led him to
1:35.3	writing these different books.
1:37.1	But that's not all.
1:37.9	In addition to his speaking, to his writing, his consulting work, Lou is also an expert at
1:42.7	podcasting, not just having a podcast and being on
1:45.3	podcast, but using podcasting for your business. There is a huge, untapped potential for speakers in the
1:51.9	podcasting world. Lou is going to give some really great tips on making that work for you.
1:57.1	Because of his expansive experience, there's really something here for everybody, no matter what
	...

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