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The Tom Ferry Podcast Experience

The Power of Branding Worldview | #TBT

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 17 September 2020

⏱️ 26 minutes

🧾️ Download transcript

Summary

How do you stand out from the rest? In today’s episode of #ThrowbackThursday, I’m re-sharing an important conversation with my friend and marketing expert, Marc Davison, Chief Creative Officer of 1000watt to bring you all the necessary tools and steps to take your branding to the next level! He also shares with me the core marketing elements every agent needs to do, and how creating and expressing your worldview will create trust with your clients.  Take the time to write down some notes and choose one or two ways to develop your marketing, so you can stand out from the competition!

Transcript

Click on a timestamp to play from that location

0:00.0

So here's the thing, entrepreneurs, leaders, sales people. We all want to create consistent,

0:15.5

repeatable, and scalable ways to grow our business and our income. And we want to do it better,

0:20.3

faster, and more seamlessly. Why?

0:22.9

So we can actually enjoy our lives, take vacations,

0:25.4

and spend the quality time what we want

0:27.1

with the people that we love.

0:28.6

How do we do all this without spending a fortune

0:31.1

or running ourselves ragged.

0:32.8

That's the big question, and this show is dedicated to the answer.

0:40.2

So walk us through, like you just did a breakout session at the January late down in San Diego.

0:46.0

That was by the way thank you for that. Yeah. It was I was a little bit nervous going in because I'm not used to

0:54.7

when I speak I need some crutches I need a PowerPoint yeah deck yeah I need some notes I had no podium no nothing I was just

0:59.6

right there in front of 200 people these All these people just saying, tell us stuff.

1:05.0

What do we need to do?

1:06.0

So I had to ad lib a lot of it.

1:08.0

But I did center it around some pretty core things.

1:10.5

So let's talk about that.

1:11.5

Let's give them some of those core things. So let's talk about that. Let's get them some of those core things.

1:13.0

So, all right, as at the onset, if you're a real estate agent selling real estate, then the things that you typically market, you know, maybe your website has IDX search,

1:25.0

and you sell houses and you live local and you love where you live and you love your clients.

1:31.0

Well, you know what, that's's great but that's like but everybody

1:34.3

it's everybody wouldn't be great they said I don't live here I hate my clients and I don't

...

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