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The Amy Porterfield Show

The Pivot: Why I’m Closing the Doors to Digital Course Academy

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.95K Ratings

🗓️ 6 January 2026

⏱️ 20 minutes

🧾️ Download transcript

Summary

How to Know If You’ve Earned Your Next Big Move I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program. That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million. In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right one. If you’ve ever felt pulled toward something new but weren’t sure if it was premature excitement or intuition, this conversation is for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Not All Pivots Are Created Equal – There’s a big difference between an impulse pivot and an earned elevation. One comes from boredom or comparison. The other comes from putting in the reps, building something solid, and feeling genuinely called forward. 2️⃣ The Right Pivot Requires Hard Questions – Before making a move, you have to ask yourself if you’re willing to make less money for a season, sit in uncertainty, look inexperienced, and let go of good in pursuit of great. If you can’t honestly answer yes, it’s not time yet. 3️⃣ Earning Your Elevation Is About Experience, Not Worth – You don’t earn your worth. You earn your readiness. When you’ve stayed in your lane, done the work, learned the lessons, and built something real, you’re allowed to grow, evolve, and want more. Chapters: 00:00 – The Announcement That Changes Everything 01:34 – This Isn’t About Walking Away 02:21 – The Moment I Knew It Was Time 04:21 – The Two Types of Business Pivots 05:26 – What an Earned Elevation Really Means 06:34 – The Questions You Must Ask Before Pivoting 08:38 – Are You Willing to Let Go of “Good”? 11:07 – Why Most People Pivot Too Early 12:37 – You’re Worthy Without Earning It 13:39 – What Earning Your Elevation Looks Like 15:24 – Why I’m Stepping Into Deeper Work 17:03 – What I’m Launching Next 18:21 – Is This Impulse or Alignment? 19:09 – Picture Yourself One Year From Now 20:08 – Final Permission Slip RESOURCES MENTIONED IN THIS EPISODE: Introducing The Callibrae Collective, a high-level marketing coaching experience for female founders earning $150K+ recalibrate their marketing, stabilize their growth, and predictably double their revenue. Learn more here: MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0

My guest today is a dear friend of mine.

0:02.6

One of them goes, that one over there, she's big money.

0:04.9

And it was my guest today.

0:05.9

Her name is Amy Porterfield.

0:07.3

Amy Porterfield, the ever amazing bestselling author of two weeks notice, Miss Amy

0:12.6

Porterfield.

0:14.6

I'm about to tell you something that's going to sound absolutely crazy.

0:19.8

After almost a decade of teaching digital courses,

0:24.2

after building a program that served over 28,000 students

0:29.5

on their journey of creating freedom and flexibility

0:32.8

in their lives, after launching Digital Course Academy

0:36.2

year after year after year, I'm doing something I never thought I do.

0:42.8

I'm closing the doors to new enrollment.

0:46.6

Now, Digital Course Academy isn't going anywhere.

0:49.1

So if you are a DCA student, you have a lifetime access.

0:53.4

Everything you need is inside Digital Course Academy and it's

0:57.8

not going anywhere. But I am not launching this program again. And I'm stepping into something completely new.

1:07.0

On January 27th, I'm launching a brand new online marketing focused coaching program.

1:14.1

It's specifically for female entrepreneurs who want to double their revenue in a strategic

1:20.0

streamlined way. To join, you need to be making at least $150,000 annually and have an online business that you want to scale.

1:29.3

Now, I'm going to tell you the whole story of how I got here in just a minute.

1:34.3

But I wanted you to know up front, this isn't about stepping away from something.

...

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