Webinars Aren’t Dead: How I 2x’d Conversions

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 25 November 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Webinar Strategy That's Boosting Sales (Even in a Trust Recession) If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I’ll pull back the curtain on what worked (and what didn't) during my recent launch, and share the exact webinar strategies that made all the difference. From perfect timing to messaging shifts that met my audience where they are right now, I’ll break down everything you need to know about making webinars work in today's landscape. You'll hear why showing up live has a higher perceived value during this trust recession we're in, plus I share the three powerful questions (inspired by Alex Hormozi) that helped me close sales on the spot. Whether you've done webinars before or you're thinking about adding them to your strategy, this episode will show you exactly how to make them work for your business! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Webinar Timing is Everything – Get your best benefits, features, price, and link between the 45-60 minute mark. This is when attention is highest and conversions happen most. 2️⃣ Message For Where Your Audience Is Now – Instead of talking about big, flashy numbers or a jetsetter lifestyle, meet people where they are. This year, that meant focusing on relatable student success stories and helping people simply pay their bills. 3️⃣ Use Three Closing Questions to Help Decision Making – Before the Q&A, pose 3 questions: Will this get me closer to my goals? Does this increase my chance of success versus doing it alone? Can I figure out how to make the investment work? RESOURCES MENTIONED IN THIS EPISODE: I share insight like this every week in my newsletter! If you’re not already receiving it in your inbox, subscribe at amyporterfield.com/newsletter Learn more about the StoryBrand framework Check out marketing services from Dr. JJ Peterson MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

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0:00.0	Hey there, welcome to the Amy Porterfield Show.
0:09.2	There were wins and losses in my launch.
0:13.6	Not everything went perfect, but I've been talking so much about how hard the industry is.
0:18.0	I wanted to just talk about something positive that absolutely worked on my
0:21.1	end. And these are the things I see working with my students as well.
0:27.8	At the time of this recording, I have just finished my Digital Course Academy yearly launch. So
0:34.2	you might already know, but every September since 2019, I have been launching
0:39.3	Digital Course Academy. And this year was extra special because we really wanted to get the
0:46.3	offer right in terms of where everything is in the online landscape right now. I've been
0:51.4	talking about it on this podcast for six months in terms of the
0:54.6	shifts that we're seeing, the trust recession that we are in, the fact that people are struggling to get
0:59.3	the right kind of traffic. I've seen it all for at least six months. So I knew that it would affect
1:05.7	me just as much as it's affecting other people. And so we wanted to be ready for that. And one thing that really stuck out
1:14.4	in this launch was how well webinars did. So if you've ever heard or if you've been hearing
1:20.7	anything about like webinars are dead or webinars don't work anymore, that is such a lie. And not
1:26.3	just for me. Before I share with you what worked in
1:29.2	this launch regarding webinars, I just want to say that many of my students are crushing it this year
1:35.9	with their webinars and many of my peers. I mean, Jenna Coucher just did, I think, four or five live
1:41.5	webinars crushed every single one of them, even better than last year.
1:45.5	And I really do believe webinars are working so well because they are live. They are in real time.
1:52.9	And with a trust recession, showing up live has a higher perceived value, which is why I think one of the reasons they're working so well.
2:03.2	So don't give up on your webinars.
	...

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