Hey everybody. This is Carl White broadcasting from the communications room here in the

Mortgage Marketing Animals slash Freedom Club secret headquarters. And you are listening to

Loan Officer Freedom, number one podcast in the world today for loan

officers measured by downloads that you guys have done to listen to the show and by the

awesome reviews that you that you are kind enough to leave on Stitcher and IHeart and iTunes

and all the wherever you're listening to this

podcast. So thank you, thank you. Thank you so much for leaving those great reviews. I really

appreciate it. So all right. So today we're going to call this episode the, the perfect plan

and the question. The perfect plan and the question. So the perfect plan and the question, the perfect plan and the question. So the perfect plan.

Let's start with that. So first of all, I got some breaking news for you. There is no perfect plan,

right? There is no perfect plan. And one thing I'll tell you is we'll learn more by just taking action than by having a perfect plan, right?

So I see this all the time. So many of us spend our time making a plan and we get stuck on that part instead of actually doing something.

And I think I think part of that is because we try to add too many moving parts on working on getting referrals.

Right.

We think like we've been told that you need a funnel or some fancy schmancy 17 step process for bringing in new

referrals new loans or or we have to you know you got to get your branding out there you got to

get your branding out there like like if you go rent the good year blimp and put your name up in

lights that's actually going to do anything right it's it's it's not going to do anything i can tell

you it's having one of the

number one branches in the nation. It's, it's, the branding thing works for McDonald's and Hershey's.

For us as loan officers, it's, it's simply taking action. And again, I don't think there's anything

necessarily wrong with doing like the, you know, quote,

...