Make It a Profitable First Impression
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 9 May 2022
⏱️ 32 minutes
🧾️ Download transcript
Summary
On this episode of Loan Officer Freedom, the #1 podcast for loan officers in the world, I’m going to share with you why it’s so critical to have a formula for creating a profitable first online impression. Whether it’s your About Me page on your website or your social media profile, stick to the things that work when presenting yourself.
We all know that the first thing people do these days is check out your online presence. Let’s say you leave your voicemail, with your name and the reason for your call… they listen and then hop on some sort of device and peek through the little (not so little) hole called the internet. Yup, somewhere on there…they’re going to find you.
Make it a profitable first impression.
The levels of intimacy you show in your delivery is categorized by warm to warmest. I’ll explain all those and more in this podcast along with the perfect formula that consists of the 3 main pieces of information that you MUST include in both your About Me and social media profiles.
Tune in to hear just how I position each one…
Not sure how to set this all up and need examples? Hop on a call today with us and we will help you set it up using this formula. Find a time here that works for you.
Transcript
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| 0:00.0 | Hello, everybody. This is Carl White broadcasting, actually broadcasting from an undisclosed location here in Tucson, Arizona. I'll talk more about that in a minute. But you are listening to Loan Officer Freedom, number one podcast in the world today |
| 0:21.4 | for loan officers. And man, I have a great topic I've been wanting to talk about for a long |
| 0:27.8 | time. And this one is, you're listening to the right episode. If you want to hear about |
| 0:34.5 | what should you put on the About me page of your website and or let's talk |
| 0:42.2 | a little bit about your Facebook or your Instagram, your social media profiles. Now, this might not |
| 0:47.7 | sound like the typical topic that we bring up here, but these are two very, very, very important |
| 0:52.8 | things. And I haven't spoken about these in a |
| 0:55.5 | while. So I thought this was a good episode to bring this up. So first of all, I'm sitting here in |
| 1:01.8 | a seedy hotel here in Tucson, Arizona. A great location. I'm honored to be presenting at the Southern Arizona Association of Mortgage Professionals |
| 1:14.2 | here in Tucson here a little later on this morning. It's like stupid early in the morning as I'm |
| 1:20.3 | recording this today. I'm still on Eastern time zone. So looking forward to meeting those guys. |
| 1:26.2 | And I was getting ready to meet them. |
| 1:28.5 | I thought, wow, I'm going to be meeting a lot of them for the first time. |
| 1:31.4 | And I was talking about, you know, I was thinking about first impressions. |
| 1:34.4 | And I got inspired to record this episode, which I think is going to be very, very, very helpful for you. |
| 1:40.4 | By the way, I just wanted to reach out just real quickly and give a big thank you for all of you that |
| 1:45.8 | work in the associations, the mortgage space associations, both the local states, the counties |
| 1:53.5 | and the areas, and of course, the national associations that I really, really, really appreciate |
| 1:59.0 | you guys. If it wasn't for you guys and gals, |
| 2:01.3 | I'm convinced that we'd all be working for one of the two big banks or something like that, |
| 2:05.2 | back in the meltdown of 07, 08, 09, that it was certainly moving in that direction |
| 2:11.7 | that the independent mortgage professional or the independent mortgage broker was definitely |
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