Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like duct tape marketing.

Today we'll be breaking down the perfect offer formula to drop these value bombs. I brought Jordan, Metarek and the EO fire studios. Jordan, aka,

Jordan is the founder and CEO of dropfunnels.com and all the one marketing platform to build your sales funnel courses websites and more all on a WordPress infrastructure for infinite organic traffic and Google rankings. He is also an investor,

father to three boys with his wife, Julia. And today, for our nation, we'll talk about the ability to eliminate 90% of the tools in the cost of running our business, how to build high ticket sales

funnels that rank in Google for free. We'll talk about building one great offer and ethical selling and so much more when we get back from think in our sponsors.

Is this your year visit thrive time show dot com slash EO fire to see how clay clerks business coaching helps thousands of entrepreneurs to dramatically increase profitability.

It's month to month and less money than hiring an average minimum wage employee schedule your free consultation today at thrive time show dot com slash EO fire.

Discover the secrets and strategies to turn your content into profit with host Luis and Fonzi cameo as they discussed topics like the how to be nice principle this costing you a fortune listen to content is profit wherever you get your podcasts.

Jordan say what's up to fire nation and share something that you believe about becoming successful that most people disagree with what's up everybody glad to be here and thank you john for for having me on.

Yeah, I'm excited to chat through you know, very strategies and things that I think are working but what I love about this question already is that I think in in many cases, the number one thing that people often disagree with me about is that I think that there's this.

Overwhelming sense of what I call duct tape overwhelm right specifically with entrepreneurs who are chasing shiny objects at many times there's so many tech platforms are so many tools out there to choose from.

But really my my number one thing is especially for businesses that are about you know under 30 maybe 50k per month.

You really don't need to have a massive amount of tools to support your business in fact, I think that.

Addition can come by subtraction and if you can get and stay in your lane and aligned with your message in the marketplace you can do that all in virtually one maybe two different platforms.

And so as it relates to tools that entrepreneurs are using I think the biggest thing that people can do is eliminate not add more to it and focus on just a few key tools that can help you to grow.

So fire nation we have a pretty big promise today the perfect offer formula and I want to start off Jordan by talking about how any entrepreneur can eliminate 90% of the tools and cost of running our businesses I mean that's a pretty appealing promise here let's go into it.

And it is certainly a big a big promise I think you know obviously I'm the founder of drop funnels and it's for those who aren't familiar it's an all in one platform to help you to eliminate a lot of other things and really just focus in on marketing and sales and doing what you do best which is hopefully serving customers clients at the high level.

You know but I find that in in many cases the goal surrounding where we're trying to get to again as I mentioned needs to come through subtraction so when we're coming down to what I call the perfect offer formula it's kind of this this set of questions is kind of an algorithmic system to help you to to determine how good your offer is I think the absolute number one thing that can separate you from anyone else in the market is by having a great offer and really a city.

And really a sales funnel your website any other tools or anything that you're building around is is it is an amplifier it's an salary to how great your offer is I mean I can have and OK maybe OK offer and have all the tools and tech stack in the world and duct tape it all together and hope that it works out but I'm going to sell far less than having just one really great offer that serves people the highest level where you can become really well known for serving people and to make it.

And to make it in years this will offer that mitigates risks and helps people to get results quickly that's really the key inside the perfect offer formula that you can eliminate a lot of other things that you're probably working on whether you've got website builders and you know drop on is kind of if you imagine WordPress plus click funnels plus cut job E plus pipe drive if they all had a baby that's drop funnels to allow you to build everything into one place but I think from an ethos.

If us as entrepreneurs we think about how to simplify our lives and businesses the key is again by simplifying all the things that are just amplifiers focus on having a really great offer that's irresistible and then amplify those with simple tools that are easy to understand easy to change easy to split test and get things off the ground and running as soon as possible.

That is one problem that I find with most entrepreneurs is they just over complicate things is like a disease is like a sickness they just want to keep adding more and more and more onto their plate and they never take anything off they just keep complicating things they just keep adding things then it's just a house of cars and everything collapses so let's make things simple let's focus on what works fire nation that's where our head needs to be at I want to talk next about high ticket sales because this is what I found works really well in my business and that's right been focusing on for quite some time now.

...