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The Tom Ferry Podcast Experience

The Ops Side of Creating Highly Effective Real Estate Video | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 19 September 2022

⏱️ 30 minutes

🧾️ Download transcript

Summary

Too many agents use video as just an extra marketing channel. But then there are the agents who base their entire business model on video-first marketing – agents like Gia Silva. Gia proves that video is potentially the only marketing source you need, and all it takes is centering your operations around it. In this episode of This Week in Marketing, Jason Pantana talked with Gia about what it takes to operationalize your video creation, draw an audience who are going to resonate with your content, and discover the right filmmaker to elevate your style. If you’re a real estate agent who shoots video (which you are because you’re smart), you’ll watch or listen, right now.

Transcript

Click on a timestamp to play from that location

0:00.0

Today's conversation is an interview with none other than a fabulous real estate rock star

0:04.9

in Long Beach, California, Gia Silva.

0:06.7

This is a conversation from rookie to rock star no matter where you're at in your business

0:11.0

in terms of deploying not only video marketing, but just up in your marketing game completely.

0:20.1

Gia, thank you so much for agreeing to talk to us on this week in marketing.

0:23.8

We're stoked to have you.

0:25.7

And first and foremost, just tell everybody who you are, where you do business,

0:28.9

and kind of give them a gist of your business.

0:31.6

Thank you. Thank you so much, Jason.

0:33.5

No, really happy to be on, really happy to share everything I can to help you grow your business,

0:38.4

expand your business. I'm Gia Silva. I am in Long Beach, California. You can see a big map

0:44.2

right behind me in Long Beach. Actually, my office is not very far from the beach. It's only about

0:49.8

two blocks from the beach. And yeah, I've been here for about 19 years in real estate now.

0:57.3

Okay, I love that. And tell us about your team. Is it just you or you're running a solo

1:01.3

operation? Or is there a team around you? What does that look like these days?

1:03.9

So I'm creating a sealed team as Tom would say, right? As Tom Frey would say, I am a lead listing

1:09.7

agent. I had I had one buyer's agent. I just brought in two more like brand new just brought them

1:15.7

in. And then I have a support team. I have a marketing coordinator and operations together

1:21.5

and then a listing coordinator full time.

1:23.9

Okay, awesome. I love that. I think this is going to be such an applicable interview for so many

1:28.8

people no matter whether they're running a mega team or solo or aspirationally starting a team

1:33.0

or a sealed team. I just I can't wait for this. So I've been following you on Instagram and social

...

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