The One Thing Standing Between You and the Business You Actually Want
The Graham Cochrane Show
Graham Cochrane
5.0 • 520 Ratings
🗓️ 28 April 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
You already know what kind of business you want to build. You know how you want to work, who you want to work with, and what you want your life to look like. You've known for a while now.
So why aren't you doing it?
It's not because you lack strategy. It's not because you need another course or a better funnel. It's because somewhere along the way, you stopped giving yourself permission to actually go after it.
Today I'm going to change that.
Chapters
00:00 The Permission to Pursue Your Dreams
07:31 Understanding the Permission Pyramid
17:31 Personal Permission: Embracing Your True Self
26:09 Professional Permission: Building Your Business Your Way
28:19 Public Permission: Sharing Your Voice and Influence
📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/
💰Take The $10K Offer Challenge
Build your $10k offer in 5 days: https://10kOfferChallenge.com
📕Graham’s Other Books
How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670
Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook
✅ Follow Graham:
https://www.instagram.com/thegrahamcochrane/
Transcript
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| 0:00.0 | Welcome to the Graham Cochran show where each week I help you create more money, margin, |
| 0:06.8 | and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it. |
| 0:19.3 | You already know what kind of business you want to build. You know how you want to work. You know |
| 0:26.1 | who you want to work with and you know what you want your life to look like. You've actually |
| 0:31.5 | known it for a while now. So why aren't you doing it? It's not because you lack strategy. |
| 0:38.6 | It's not because you need another course or a better funnel. |
| 0:41.6 | It's because somewhere along the way, |
| 0:44.7 | you stopped giving yourself permission to actually go after it. |
| 0:49.7 | Today, I'm going to change that. |
| 0:52.6 | You see, so many entrepreneurs or would-be entrepreneurs |
| 0:56.4 | are sitting on the internet right now, searching for a video, a podcast, a TikTok, an |
| 1:05.2 | Instagram reel, someone to tell them the secret, to unlock the mysteries of how to make money, how to be successful, |
| 1:17.6 | to show them what they're doing wrong, to show them that the thing they want to pursue might |
| 1:23.4 | actually work. They might want affirmation or confirmation. There might be insecurity in your |
| 1:29.6 | heart right now about will this even work? Is this a stupid idea? Has everything changed so much |
| 1:36.6 | and so fast in the last six months that the idea I'm pursuing is no longer relevant? Is my |
| 1:43.0 | industry too oversaturated and too crowded? Am I talented |
| 1:48.1 | enough, credentialed enough, experienced enough? Do I have a big enough audience? Do I have the |
| 1:53.6 | right personality to create content and show up online the way I want to show up. Am I qualified to even help people in this area? |
| 2:03.8 | I've only helped myself. |
| 2:05.8 | Can I really raise my prices when I've only been in business for a year or two? |
| 2:11.4 | All of these questions or some variation of these questions are floating around in people's heads. |
... |
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