Welcome to the Graham Cochran Show, where each week I help you create more money, margin,

and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

The economy right now is splitting into two very different worlds. And depending on which world

your business is positioned for, you're either about to have the best year of your life or the

hardest. So today, I'm going to show you exactly what's happening, why the middle is the most dangerous

place to be right now, and the three steps you need to take to make sure your business is on

the right side of this divide.

And stay with me because point two is the one most business owners get completely wrong,

and it might be costing you more than you realize. So you might have heard

the term thrown around a lot in recent weeks and months, the K-shaped economy. The idea of the

K-shaped economy is like the letter K, where you've got the hard line and then the sort of

splitting lines, one going up and one going down, this is what economists and

experts are seeing. They're seeing not just one economy or even three distinct classes anymore.

They're really seeing two emerging classes. You've got people who are doing very, very well in this economy and people who are

doing very, very poorly in this economy. And this was true last year. This is becoming really true

right now with the war in the Middle East and prices and inflation. It's been happening slowly but

surely over the last five to six years, honestly, since the pandemic. But this is the hot topic right now is the K-shaped economy. What do we do with this?

I was literally listening to a Wall Street Journal report today where they were interviewing

the CEO of Starbucks talking about how he's approaching the K-shaped economy.

And their strategy, what Starbucks is doing right now,

lines up with what I'm about to share with you. So more on that in a minute. But here's the idea

is there is becoming a bigger and bigger gap between high earners, people who own assets,

...