Welcome to the Graham Cochran Show, where each week I help you create more money, margin, and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

Jesus, the most influential person in human history made offers.

Controversial, maybe. But here's what I know. He understood something about selling that most entrepreneurs never figure out. And it's why his message reached billions of people with zero ad spend.

So let's unpack the ancient sales philosophy of history's greatest influencer.

And by the end of this episode, you're going to sell more, stress less, and never feel weird

about making an offer again. Pro tip in life, if there's something you want to get

really good at, one of the best and fastest ways to get good at it is to find someone who is already

world-class at it and model their behavior. Even better, model their thinking, model their lifestyle. There's so

much more than what they do. There's a reason why they do what they do. And oftentimes,

the best people to learn from aren't even living on this planet anymore. And one of the ways to

learn from them is to read their writings,

read their works, read their diaries, read their journal entries, read their books, if they

authored books. There are so many people that you can learn from and model from and be coached by

who are even long gone from this earth. And so when it comes to selling,

which is the number one task that will drive revenue in your business, it's the number one

activity you can do. We talked about this last week. If you are stuck in the busy, broke,

repeat loop, you are playing business.

You're not doing business. The way to make money and do business is to make offers. It's to sell.

Well, one of the greatest ways to get good at selling is to model great salespeople.

Now, the problem with sales, and there are many, is that it gets a bad rap because there are people

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