Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

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Welcome to another episode of marketing school.

I'm Eric Sue.

And I'm Neil Patel.

And today we're going to talk about the one marketing channel you should invest in,

but you aren't. And by the way before before we go on in this we're gonna have an episode that can address one of the potential issues you might see with this episode so stay tuned for that

Neil what could it possibly be?

Branding, it's the one thing that most businesses do not invest in that I like, I spend a dollar, what am I getting in return?

Now, you see the big traditional businesses businesses McDonald's, Coke, Pepsi, Nike, American Express and

the list keeps going on and on the multi-billion dollar companies spending an arm and a leg on

branding. You fly to any international airport terminal in a major city. a to the hub I don't even know what it's called like that tube they walk the not the runway

the runway the ramp that gets you from the airport onto the plane almost all of them are

...