Bundling: The Marketing Hack That You Aren't Using | Ep. #708

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 July 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using [00:36] Alex Becker teaches a course and has marketing automation software. [00:59] He uses the webinar to sell his software and other courses. [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways. [01:40] This makes people feel like they are getting a lot of value. [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies. [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue. [03:33] GoDaddy has so many products that they offer as a bundle with web hosting. [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong. [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies. [05:40] That’s it for today! [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about bundling the marketing hack that you are not using.
1:02.0	So let me give you some context around how bundling works.
1:05.0	There's a marketer out there, Alex Becker. Maybe if you listen to this Alex Becker, maybe reach out to us, but Alex Becker, he has a...
1:12.0	That's a YouTube guy?
1:13.0	He's a good marketer overall, and what he does is he has this course, he teaches people
1:18.4	how to run, start Shopify stores, but he also has a marketing automation software. I forgot what it's called
1:24.2	market hero okay? So what he does is he drives people to a webinar and then what he
1:28.8	does is not just sell them on his software but he gives them other offers he has, maybe other tools,
1:33.7	maybe he bundles other courses together and he bundles the software,
	...

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