Here's your Forbes daily briefing for Sunday, August 31st. Today on Forbes, the NFL's most valuable

teams 2025. The NFL season gets underway later this week, and its football teams are more

valuable than ever. Last August, the Dallas Cowboys became the first pro sports team ever worth $10 billion.

But a handful of stake sales around the NFL over the past 12 months, as well as the $6.1 billion

sale of the NBA's Boston Celtics and the $10 billion deal for the Los Angeles Lakers,

have shown that investors are more desperate than ever to join the

sports franchise dog pile, and the Cowboys have now galloped right past the $11 billion and $12 billion

thresholds on the way to their latest financial first down. For the 19th straight year,

Dallas is the NFL's most valuable team, worth $13 billion,

according to Forbes estimates, up 29% from 2024 and double its valuation from just four years ago.

And the Cowboys have new company in the $10 billion club,

with the Los Angeles Rams now worth $10.5 billion,

and the New York Giants close behind at $10.1 billion.

All 32 NFL teams are worth at least $5 billion for the first time, with the Cincinnati

Bengals setting the floor at $5.25 billion, a figure that surpasses all 32 NHL clubs in Forbes's ranking last year, and all

but seven franchises across the most recent NBA and MLB valuation lists.

The average team value in the NFL now sits at $7.1 billion, a 25% increase over 2024,

and a 104% jump from 2021.

And league-wide revenue climbed to an estimated $21.2 billion during the 2024 season,

rising 74% over the same four-year period.

The Cowboys, however, are in a league of their own, with estimated 2024 revenue of $1.2 billion,

leading every other NFL team by at least $400 million.

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