You shouldn't raise your children to believe that they can be Beyoncé,

because the chances are they can't.

Will Store is an award-winning author of six critically acclaimed books.

His ideas are disruptive, challenging, and life-changing,

and some of them will make you feel incredibly uncomfortable.

People don't like to talk about this stuff.

99% self-help books never mention genes.

They want to promote that idea of what I can be whoever want to be

be but a huge amount of who we are is who we were born as.

That myth of you have full control over yourself as a human being.

That's the problem.

It's not about embracing your flaws. It's about accepting your flaws.

Our lives are full of status pursuit.

The more status that you earn, the better everything else gets.

That was true 10,000 years ago, It's true today. The brain is highly

attuned to where we sit in a pecking order. The lower we are down in that pecking order than what

unhealthy we became. If you take two smokers, the one higher up is less like a

desire to smoking-related disease than the one lower down.

Ask mental. It matters massively.

How do we advance in the status game?

That there are kind of three general types of status games that we can play.

First game is a...

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