Building A Business Empire WITHOUT ANY Marketing: Five Guys CEO: John Eckbert

The Diary Of A CEO with Steven Bartlett

FlightStory

Business, Education, Society & Culture

4.5 • 17.8K Ratings

🗓️ 11 August 2022

⏱️ 100 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Eckbert is the CEO of Five Guys in Europe. By far the most successful ‘posh burger’ chain in Britain, John tells us how he took a classic concept to a whole new content by inventing a unique business model. Five Guys in Europe is not just a franchise, but John rather started from zero on a joint venture which has so managed to eclipse the dozens of other similar businesses that launched at the same time, and then some. As well as dishing out profound business and management advice, John walks us through how a sea-change in his personal life left him feeling trapped and alone. But John fought fires at both home and work in order to make Five Guys what it is today. We’re so glad he did. Five Guys: https://fiveguys.co.uk/ Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You know when Barack Obama left the White House to go pick up five guys.
0:03.6	We're going to get some bird.
0:05.6	Party one.
0:06.6	That's what makes five guys a treat and special.
0:08.6	John Eckford, the CEO of Five Guys Europe.
0:12.4	Five Guys Europe.
0:12.6	Five Guys has a global cult following.
0:15.4	Five Guys burgers are fries.
0:17.1	It was banging.
0:18.1	The Coving Garden was the very first five guys outside of the US.
0:21.8	We knew that we weren't going to be advertising. We're
0:23.8	entirely relying on someone tasting a great burger and frying them
0:27.3	telling their neighbors or their friends. It has to be, that's fucking fantastic.
0:31.9	That cotton location sold more than any in the world.
0:35.0	It did, yeah, by far. I'm responsible for 225 restaurants now.
0:39.0	How do you stop getting a little bit sloppy and complacent?
0:42.0	We've actually gotten better.
0:43.3	The key to that is...
0:47.2	As the CEO of a business that's gone through such chaos,
0:50.2	when was your hardest time? So I had two young children.
0:55.0	The fact is that there were moments where they woke up and needed both their parents and I wasn't there.
1:00.0	You'll hurt the people you care about in ways that you don't intend, in ways that you don't understand.
	...

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