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The Boostly Podcast

The misconception of direct bookings

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0302 Ratings

🗓️ 25 September 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Episode 357. This is a recap of my Facebook live where I talked about the misconception of direct bookings. 00:00 Start 01:00 On direct bookings 02:00 The importance of PMS 04:50 Connect your PMS to Stripe • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome back everybody to the Bruce Lee podcast. We've got some special today. So I was recently interviewed on Instagram an IG live by the amazing Tatiana.

0:12.0

It was called Spillinity and it was a as a chance to talk about direct booking tactics. She was so kind to share the recording with me and I said that we would put it on the podcast.

0:23.0

So what you're going to get is a little segment of the chat. I had a lot of fun. Please don't go check out Tatiana. I'll make sure that we've got links on the blog post. We've got links on the podcast. We'll make sure all the links is there amazing person to follow on Instagram and it's just another person who's bringing tons of knowledge into this industry on how to get started how to scale and she brings such a really cool interior design background to it.

0:47.0

So the chat that you're about to listen to the chat you about to see is my Spillinity Instagram live with Tatiana all about the amazing direct bookings.

0:59.0

So the first one is direct booking a good idea if you're just getting started.

1:06.0

And this is a new this question was going to come and this is really important this question because when I talk about direct bookings I think when people hear direct bookings.

1:16.0

I think the big misconception is that you've got to been off stop doing go cold turkey on Airbnb or the OTAs people assume that I'm saying that you only go direct and you don't you don't list on any of these channels.

1:32.0

It's that's further from the truth you have to be everywhere you have to be listing your unit list in your property on on every channel.

1:42.0

Now when I say that people go that's a little that's a bit tricky you know that's a bit tricky but it's not because the most important piece of kit tool software that you are going to get for your business when you very first start and I can see how to host as as this is a PMS.

2:01.0

It's a property management software now I would love to know with the people tuning in who you use as your PMS now the reason why I asked that question.

2:13.0

The reason why I asked that question is because you can ask any five or 10 people who their favorite PMS or who they use and you'll get five or 10 different answers.

2:20.0

There's over a thousand property management software companies in the world of hospitality over a thousand is mental there's not one company that's got a one shoe fits all or does everything.

2:30.0

And but it's one of the most important bits of software that you will get the reason being and if you don't know what a property management software is if you don't know what a PMS is then I actually put a blog together so everybody write down or type down or just remember this link or put it in the comments if you're feeling if you're feeling helpful.

2:46.0

Boosely B O O S T L Y dot code at UK forward slash PMS.

2:54.0

I interviewed a hundred hosts we did we did a survey pros and cons of everyone that they use and we put it together on a blog.

3:00.0

So you can literally go in and find out the one that looks good for you book a demo on and off you go.

3:05.0

Okay so quick break you hear me talk a lot about marketing and that's because attracting your own guests is how you generate true revenue for your business.

3:16.0

But like with everything else that I talk about it takes time and it takes not only a little bit of your time it can take a large chunks of your time if you try and do everything yourself one of the things that I have very quickly discovered is automation and delegation.

3:33.0

And this is what I love about hostfully and it's thing that I don't think a lot of people know is that a big part of their behind the scenes tools is automation communication tools that are set up and designed to automate the process.

3:45.0

There are companies out there that charge a lot of money for this but with hostfully it's all built in this part of your service.

3:50.0

So if your PMS doesn't provide automation communication then I would definitely look at maybe book and a call in with hostfully as soon as possible.

3:59.0

The sponsors of this podcast so go and check out hostfully.com make sure you tell them that boost sent you and as always to hostfully thanks for sponsoring this show I'm a big supporter and a big fan of everything that you do.

...

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