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The Boostly Podcast

How to convert a AIRBNB booking to a direct one

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0302 Ratings

🗓️ 26 September 2021

⏱️ 6 minutes

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Episode 358. This is a recap of my Facebook live where I talked about how to convert an AIRBNB booking to a direct one. 00:00 Start 01:00 Transition from AirBnB to direct 04:50 Referrals • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

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0:00.0

Welcome back everybody to the Boosty podcast. We've got some special today. So I was

0:06.2

recently interviewed on Instagram, an IG live by the amazing Tatiana. It was called

0:12.5

Spillinity and it was a chance to talk about direct booking tactics. She was so kind

0:17.6

to share the recording with me and I said that we would put it on the podcast. So what

0:23.6

you're going to get is a little segment of the chat. I had a lot of fun. Please don't

0:27.3

go check out Tatiana. I'll make sure that we've got links on the blog post. We've got

0:31.0

links on the podcast. We'll make sure that all the links is there. Amazing person to follow

0:34.8

on Instagram and it's just another person who's bringing tons of knowledge into this industry

0:39.9

on how to get started, how to scale and she brings such a really cool interior design

0:45.5

background to it. So the chat that you're about to listen to, the chat you're about to

0:50.3

see is my Spillinity Instagram live with Tatiana all about the amazing direct bookings.

0:59.2

How do we get people to go to? So I guess this is from a host perspective. How do they get

1:04.8

people to transition from booking from Airbnb over to direct?

1:09.9

Yeah. So there's a couple of ways and I think again and I stress this enough that a lot

1:17.6

of the times if you are not well known, if you are not already known as the go to person

1:24.8

and you haven't established your brand, you are going to have to suck that first booking

1:30.3

from the guest up and take it on Airbnb. Now why do I, what do I say that? Why do I mean

1:35.9

by that? Well, the reason being is that if you think about the guest behaviors and what

1:42.0

they do when they start their guest booking process and I did a full podcast, 90 minute

1:49.2

episode with Mike and E from SDR secrets podcast. If you just go type in Google search,

1:55.2

SDR secrets, Mark Simpson, Bruce Lee booking process. It's a 90 minute deep dive into this

2:00.5

whole process. I walked through them for free on their podcast. But to sum it up, what

...

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