This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top lines in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Hey, what's up, everyone? Welcome back to the Art of Pay Traffic podcast. Rick, I'm already here.

Really appreciate you for, give me your time today hope all is going well whatever you're up to

i am getting over a nasty flu so if i am sniffling my way through uh this intro here i apologize

in advance but uh this is episode number 167 and on the show today we're going to be doing

something a little bit different in that i'm being joined by two guests, Ethan Sigmund and Jared Bentley. Now, if you have been listening to the podcast

for a while, you might recognize the name Ethan Sigmund. He was my guest back on episode number 83,

where we talked about how to create high converting Instagram ads. Well, Jared hired Ethan to run Facebook ads for his

business. And today, we're going to dive into how they're using a Facebook video ads strategy

to sell fitness DVDs. And we're going to talk about a lot of different things today here,

like the big changes that Jared made to improve the success of his

ads. This really kept him from moving on to other platforms. And one of these tweaks that we're

going to talk about here today that he made to his Facebook ads literally allowed him to make

a million dollars in revenue because of this

one tweak. So we're going to be sharing what this tweak is. We're going to be talking about all

the different changes that Jared made to improve the success of his Facebook ads prior to

even bringing on Ethan to run those ads. And by the way, Jared comes from an infomercial background and selling things on

TV. So it's really, we dive into sort of the mindset that he brought from the infomercial side and how

that translated or didn't translate onto the Facebook advertising side. So we kind of dive into that. That's a

really interesting conversation. And we also talk about how their Facebook ads account got shut

...