How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 6 December 2017
⏱️ 46 minutes
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| 0:00.0 | One of the ways that you can create more shareable results, and I think this goes with any kind of content that you want to have a viral effect, is just to frame it as positively as possible. |
| 0:20.0 | This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot. |
| 0:26.9 | You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads in sales every day without having to empty your wall in the process. |
| 0:38.7 | All right, let's jump into it. |
| 0:47.6 | Hey, hey, what is up, everyone? Welcome back to the Art of Pay Traffic podcast. Rick Mowardy here. |
| 0:52.2 | Thank you so much for coming to hang out with me today. Really appreciate you for giving me your time. |
| 0:59.9 | Hope all is going well, whatever you're up to today. This is episode number 168. And on the show today, I'm excited to welcome my friend Shanty Zachariason. She is a conversion copywriter. And today we're going to be talking about |
| 1:05.3 | something that we really haven't covered a whole lot here on the show. And that is how do you use |
| 1:09.6 | quizzes along with Facebook ads to get |
| 1:12.5 | high quality leads? Shanty has a specific process for creating quizzes, which she's going to be |
| 1:17.9 | sharing with you today. And that is going to include a case study where she generated 10,000 new |
| 1:24.7 | leads with just a $500 ad spend and organic traffic. And that was in one month. |
| 1:30.6 | Her average conversion rate on that was over 50%. Her, the average cost per lead was less |
| 1:36.5 | than 40 cents. And they saw increased sales thanks to better segmentation and follow-up |
| 1:43.1 | email sequences. |
| 1:44.5 | So we're going to be talking about that case study here today. |
| 1:46.6 | We also get into a bunch of different things, things like the different types of quizzes |
| 1:51.6 | that have been shown to be successful for businesses, which types of businesses and |
| 1:57.1 | niches can most benefit from a quiz. |
| 2:00.3 | Shanty shares some insights about why quizzes convert so well with Facebook ads and the |
| 2:05.3 | psychological reasons behind why that is. |
| 2:08.4 | We get into the step by step, how to create your quiz flow. |
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