This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

There's an awesome quote by Brune Brown about perfectionism, and it says perfectionism

is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth.

It's a shield.

What's up, everyone?

Welcome back to the Art of Paid Traffic Podcast.

Rick, I'm already here.

Thank you so much for coming to hang out.

I really appreciate it.

Hope all is going well, whatever you're up to today.

This is episode number 166.

And as you might have heard from that quote that I just read,

I'm going to do something a little bit different on the podcast this week.

Rather than share a how to or a case study or campaign insights or stats or whatever,

I want to talk to you about something that's holding so many of us back in our businesses.

And that something is perfectionism.

And the reason I decided to share it with you this week, well, a couple of different reasons.

Number one, here in the States, it's Thanksgiving week.

So things kind of slow down a little bit.

And the second reason I wanted to share it with you is this is something that I have been

...