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Marketing School - Digital Marketing and Online Marketing Tips

The Three Best Marketing Strategies | Ep. #639

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 1 May 2018

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #639, Eric and Neil discuss the three best marketing strategies. Tune in to hear what three things you should be doing to increase your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Three Best Marketing Strategies [00:46] Posting less on Facebook, actually gets you more traffic. [01:14] Share your best pieces and you will get higher engagement. [01:40] Eric’s office has printed out and posted the Content Re-usage Workflow. [02:00] The framework says to start with a foundation, which will then give you options to spin the content down the line. [02:54] Google Analytics can now show you each person’s entrypoint to your site and what is causing a conversion. [03:05] Take the conversion data and take the low click-rate stuff and repurpose it. [04:15] Traffic that doesn’t convert isn’t worth your time. [04:37] That’s all for today! [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about the three best marketing strategies starting with Neil.

1:02.0

Oh yeah, I was actually wondering, I like, is Eric going to do two of them or am I going to do two of them?

1:07.0

All right, so the first strategy I have for you, this one's really silly.

1:11.0

Most people haven't done it, but I was looking at a lot of data and testing this out. I found that posting less on Facebook gets you more traffic.

1:19.0

And the reason being is, when you post too much content, you're fatiguing your audience and it's

1:24.8

screwing up your score because they're looking at a ratio of how many of your friends are engaging

1:28.5

with each piece of content out there but when you produce less content, they engage way more, and when they engage

1:34.8

way more, they look at percentage-wise, so then as you share links to your website,

...

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