The Marketing Playbook Behind the $200M Company, Dude Wipes

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 27 September 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2830, Eric Siu and Neil Patel explore the marketing strategies behind Dude Wipes, the importance of community and networking for business growth, as well as the evolving landscape of app development and monetization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The marketing playbook behind $200M company Dude Wipes (05:34) Nike documentary chronicling the lives of French athletes took 7 years to make (07:02) Why you need to join a community to grow faster (10:18) The end of 1 billion dollar ad-supported consumer startups (13:33) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Let's talk about the marketing playbook behind Dude Wipes. You know how much revenue Dude Wipes does?
0:04.0	I don't even know what Dude Wipes is. Okay, it's wet wipes for your butt.
0:10.0	So, Wet Wipes? Yes. But it's called Dude Wipes, but it's called dude wipes.
0:13.4	It's because it's rebranded differently.
0:15.8	What's the difference? You can just use the kid wet wipes that are flushable.
0:18.7	It's branded differently.
0:20.8	Okay. It's just like when I put sleep tape on my mouth. It's just sleep tape.
0:25.0	I get it.
0:26.0	Okay, so Joe Popliano, so he says, Dude Wipes has built an incredible business.
0:30.4	200 million in annual revenue, available in 20,000 stores nationwide.
0:34.0	They sell flushable baby wipes for men and have built the business primarily through
0:37.2	sports marketing. Here's the wild story. So they by the way they're on Shark Tank and
0:41.0	they have a billion dollar plan to replace toilet paper.
0:44.0	By the way, have you used baby wipes?
0:46.6	Yeah, yeah, it's great.
0:48.6	Yeah, yeah, I have biddays in my house.
0:50.6	Oh, wow.
0:53.0	All right, too much information.
0:56.0	That's a good clip.
0:57.0	All right, so Dude Wipes was founded in 2011
1:01.0	by four childhood friends from their apartment in Chicago they say
1:04.5	95% of their diets consisted of burritos and beer so they definitely need a dude
	...

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