AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 September 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2829, Eric Siu and Neil Patel discuss the role of AI and its reception among different generations, the challenges businesses face with algorithm updates, the significance of effective financial management, and the need for strategic spending in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) AI in ads divide consumers (04:17) Should you constantly be making tweaks after algorithm updates? (16:06) Perplexity is running ads during Monday Night Football (17:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Did you see the interview I think was on ad age how AI and ads is dividing consumers?
0:06.3	No. So Gen Z and baby boomers who usually don't agree much are aligned on their feeling towards AI and ads with 45% of gensiers and 44% of
0:16.9	boomers opposing it. They're saying people don't want that, right? When you look
0:22.4	at millennials 28% of them oppose AI in ads and 30% of
0:27.6	Gen Xers also oppose AI in ads. So a large chunk of people want more ads that are authentic, real, humanized, they don't
0:37.5	want AI being used.
0:39.5	Yeah, I mean, I don't really have an opinion on this. I personally don't mind what do you think?
0:44.0	I honestly don't care if you use AI for ads or even contour any part in marketing.
0:50.0	We're just seeing data that if you use AI and the quality isn't there it's not as a
0:55.2	oh yeah it just doesn't work yeah well because the quality is not there it goes back to
0:58.8	quality content again we're let me be faced when I'm about quality, I'm not talking about with the visual
1:05.2	creative, like how sharp the images or how cool the campaign looks. Like if people just feel
1:10.0	it's not authentic and real, I'm not talking about AI where it's like using crazy effects that people like,
1:15.5	oh, a human didn't create this. I'm just saying like if people don't feel as authentic,
1:19.2	we're just seeing ads not do as well. It doesn't matter how highly produced or how badly produced they are.
1:23.7	They had a new version of that mid-journey where it showed this gal talking on like a TED Talk and that looks so realistic.
1:28.6	That one is a situation where I just don't care, like I can't tell and that's good enough to me you know what I mean?
1:33.7	Yes but if the content that comes out isn't quality from her mouth.
1:37.8	Yeah, no one's gonna care. Of course. Yes and and that's the assumption people have because when we did a test with 1.8 million visitors,
1:45.2	we took a third of the visitors and we put written by AI.
1:49.0	So the article was all written by humans, but we just took a third of them put written by AI the
1:53.6	re-time dropped by roughly a half. Wow and the author by it was at the top
	...

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