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wherever you get your podcasts. Welcome to the H-B-Ridea Cast from Harvard Business Review.

I'm Sarah Green.

I'm talking today with Frake Vermeulen,

Associate Professor of Strategy and Entrepreneurship

at London Business School.

He's the author of Business Exposed, The Naked Truth about what really

goes on in the world of business.

Frank, thanks for talking with us.

I'm happy to.

Frank, you've done a lot of looking into what you've called management myths, these best practices

that actually become bad practices.

Can you give us an example or maybe start with an example and then we can get into a definition of what a management myth really is.

How do we know this when we see it?

Yeah, a management myth is always a strategy or a process and that can be a formal process but also informal ways of doing things

things around how we make certain decisions how do we do resource allocation

all sorts of processes and of course organizations have lots of these type of processes and strategies and of

course they always try to do the best they can so they think they're running it in the best

...