The Main Image Fix That Made $19K | Matt Kostan

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 8 July 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought. Sign up for our Newsletter - https://lwn.news Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes, Business Insider and Entrepreneur. Matt breaks down: - His 5-step formula for creating high-converting Amazon images - The psychology behind scroll-stopping thumbnails - A/B testing tools like ProductPinion and PickFu - Why copywriters and designers need to work together - Common listing mistakes sellers make in 2025 Timestamps 00:00 – How AI Is Transforming Amazon Ads in 2025 02:49 – Why ProductPinion Is a Game-Changer for Listing Optimization 05:47 –  Main Image Testing 09:58 – The Free Image Check Tool Every Seller Should Use 13:10 – What Makes Shoppers Click 17:29 – How GenSpark Is Fueling AI-Driven Content 20:17 – What 19pine.ai Can Do for Amazon Sellers Right Now 23:02 – Next Level Pixeling App 29:23 – Emailing US vs EU 32:09 – Where AI Tools Are Headed 35:11 – What Airlines Can Teach Us About Amazon Marketing 38:17 – Predicting the Future of Online Shopping & Conversion 40:46 – Dorian’s New App That Could Replace Your Tool Stack 44:50 – The Best Tool for Winning Amazon Images 47:41 – How to Connect with Matt + Free Resources How to build trust and conversions through subtle design changes If you're selling on Amazon and want to increase conversions without increasing ad spend, this episode is a must-watch. 👉 Perfect for Amazon sellers, DTC brands, and listing optimization agencies. ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm #AmazonFBA #LunchWithNorm #MattKostan

Transcript

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0:00.0	Most Amazon sellers think that AI is just for optimizing listings or improving your ads,
0:06.1	but that's barely scratching the surface. In this episode, Mac Coston reveals how Amazon
0:11.7	sellers are using AI for what really matters, building better brands, making smarter
0:17.7	decision, and providing creative breakthroughs outside the Amazon norm.
0:22.5	If you think you're maximizing AI inside your business, you're wrong. You're leaving a massive
0:29.2	amount of value on the table.
0:35.9	Let's get into our guest.
0:39.8	He's created seven figure brands and launched eight successful Kickstarter projects, all based on the power of shopper feedback.
0:48.7	His work has been featured in Forbes, Business Insider, and Entrepreneur, please welcome in a second, Matt Coston.
0:58.3	All right, let's go to a sponsor first. Are you spending more on Amazon ads and getting less
1:03.4	return? There's a smarter way to grow and without increasing your budget.
1:08.9	Levanta's affiliate shift calculator shows what you could do if you really allocate just a portion
1:15.7	of your ad spend into affiliate marketing.
1:18.3	If you're an Amazon seller doing over $5 million a year, this is for you.
1:24.4	And guess what?
1:25.1	It's free.
1:26.2	All you have to do is click on the link in the description to go to your custom forecast today.
1:32.2	So let's get to it.
1:33.4	If you have any comments or questions, throw it in the comment section so you can sit back,
1:37.3	relax, grab a cup of coffee, enjoy this show.
1:40.7	Let's bring on Matt.
1:42.0	Hey, hey, how's it going?
	...

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