Amazon’s AI Is Hiding Your Listings | Colin Raja

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 30 June 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever. 🔍 What you'll learn: - Why Amazon’s EQR + NLP changes killed old launch tactics - How backend data can destroy your ranking (even if the product is great) - Real strategies from 150+ successful launches - Why your PPC might be failing — and how to fix it - Launch phases & persona targeting that actually work in 2025 This episode is sponsored by: Sellerboard - https://sellerboard.com/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Timestamps 00:00 – Think Launching on Amazon Is Easy? Think Again 02:40 – Why Data-Driven Launches Beat Hacks Every Time 05:56 – The Anatomy of a Failing Product (Case Breakdown) 09:06 – How Crappy Listings Get Updated Without You Knowing 11:59 – Why Great Products Still Fail to Rank 14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models) 17:37 – The Secret to Beating Amazon Support: Ask THIS 20:41 – Image Strategy: Value Buyers vs. Pro Buyers 24:12 – Boosting Conversions by Targeting Buyer Personas 26:50 – Success Leaves Clues: Colin’s Launch Formula 29:59 – Forget Product Launches. Launch Keywords Instead 33:38 – How Amazon Search Mirrors Google’s AI Changes 38:06 – Should You Ever Pause Your PPC Campaigns? 41:09 – How to Cut PPC Without Killing Your Ranking 44:15 – Amazon’s Hidden Flat File & Browse Node Secrets 46:57 – Why Flat Files Break Listings (And How to Fix Them) 👇 Drop a comment with “I subscribe” and I’ll reply personally! This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

Transcript

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0:00.0	Most people think launching on Amazon is simple.
0:02.7	You pick a good product, you run some PPC, you get some reviews, and you're all set.
0:08.2	Well, if you're thinking this way, guess what?
0:10.2	You're wrong.
0:11.2	And here's the truth.
0:12.3	Most launches that are not optimized to win will probably fail.
0:16.2	Not because of bad products, but because of ongoing changes with this little thing called AI. In this
0:23.1	episode, we're going to uncover why your best listings might be invisible. How Amazon's new AI
0:29.2	driven search is quietly changing the rules and why old school tactics are no longer effective.
0:36.1	This episode will change how you're launching your products today.
0:40.2	And if you're not implementing these changes, well, guess what?
0:43.3	You're already behind the eight ball.
0:50.2	Our guest is the founder of LaunchLab and a veteran of the Amazon space with nearly a decade of experience.
1:00.3	After building and scaling multiple seven-figure brands, he now helps other brands launch and
1:07.6	relaunch products with data-driven strategies.
1:16.3	He's led over 150 successful launches, including a 4 million.
1:17.2	This is pretty cool.
1:23.7	A 4 million recovery for a single ASEN, and he's a sought-after consultant for advanced ranking, listing optimization, and Amazon growth hacks.
1:29.9	We're going to welcome today, first time.
1:32.3	I've been chasing this guy for a long time.
1:34.6	Colin Rajah, so he'll be on in a second.
1:37.1	But first, let's have a word from one of our sponsors.
	...

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