AI Agents Are Replacing Marketers – Here’s What You Need to Know...

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 14 July 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025. Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their time while increasing profit margins. You’ll hear how smart sellers are no longer treating AI as just another tool — they’re building systems that think, adapt, and scale with their business. Kashif breaks down the mindset shift required to win in today’s AI-driven landscape, how to delegate decision-making to machines without losing control, and the major mistakes sellers are still making with automation. This isn’t just about ChatGPT — it’s about intelligent systems that run your backend, protect your margins, and help you scale faster than ever before. If you're still trying to keep up with manual tasks, inconsistent VA teams, or outdated SOPs, this episode will show you what’s possible when you leverage next-generation AI tools built for Amazon sellers. Learn what’s working now, what’s coming next, and how to future-proof your business before it’s too late. Whether you're an FBA seller, DTC brand, or eCommerce agency, this conversation is packed with high-level insights, tools, and tactical ideas you can implement today. Timestamps 00:00 – Amazon Ads Are Changing 02:37 – AI Innovation for Sellers 05:30 – AI as Digital Teammate 09:15 – Smart Brands Using AI 11:58 – AI Agents at Gentex 14:38 – How Agents Are Built 17:53 – Life as an AI Founder 20:46 – GenAI Use Cases 24:03 – Retailers Adopting AI 27:45 – Future of AI Agents 30:50 – Testing AI Tools 35:23 – Tool Selection Tips 40:35 – AI Image Optimization 43:58 – AI & Amazon Flywheel 47:13 – Live Audience Questions 50:01 – Getting Started With AI ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/ Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

Transcript

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0:00.0	Advertising is changing fast, but not in the way most marketers think.
0:03.9	It's not about better prompts or faster output anymore.
0:08.3	Agentic AI is here, and it doesn't just support your work.
0:12.6	It makes decisions for you.
0:14.4	In this episode, Kachafzafar breaks down how autonomous AI agents are running full campaigns and rewriting what it means to be a marketer.
0:25.0	And wait until you hear what he has to say about what's going on behind the scenes.
0:29.5	You won't look at your ad budget the same way again.
0:45.2	Our guest is the CEO of, I told him I would not get his name wrong.
0:57.3	Exnerda, I hope that's right, an agentic AI powered ads platform trusted by thousands of brands and agencies, including Lenovo, Govi, and Anchor.
1:06.4	Prior to ExNERDA, Kashif was the EVP of Orca Pacific and Amazon agency, which eventually sold to Media Monks, where he also served as an EVP. So we're going to be welcoming Kashif Zafar in just a second.
1:16.6	So this episode is brought to you by Levanta, ecom tent, Sophie, marketing misfits, start, scale, exit, repeat, and the Flatworld Network.
1:26.6	So sit back, relax, grab a cup of coffee and enjoy this episode.
1:31.7	And welcome, Kashif.
1:33.6	Thank you so much, Norm.
1:34.6	Great to be here.
1:35.5	Good to meet you, man.
1:36.5	Now, this is a hot topic.
1:39.3	You know, people are talking about AI agents.
1:41.8	And we talk to a lot of people of just about AI in general.
1:46.0	And then when you start talking to them about agents, all of a sudden they love, like a lot of people love to take notes and love to listen.
1:55.0	But, you know, they don't take action or they don't hire somebody to take action because they think it's confusing
2:03.5	and it's hard and we got to get around that because if you're not taking this type of action
	...

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