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Real Business Owners

The Journey to Becoming Remarkable | Episode 302

Real Business Owners

Trevor Cowley

Business

5704 Ratings

🗓️ 11 March 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

Most people aren’t failing because they lack potential. They’re failing because they avoid the hard stuff. In this solo episode, Trevor Cowley breaks down what it actually takes to become remarkable—and why so many people choose comfort over greatness.If you feel stuck, uninspired, or like you’re spinning your wheels, this episode is the wake-up call you need. No fluff. No sugarcoating. Just the hard truth about why you’re not where you want to be and how to change it.

If you are ready to level up personally and professionally, go to joinrbo.com

Want to read Trevor's Book? Buy it here: amazon.com

Transcript

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0:00.0

Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.

0:07.0

Every level that you hit, there's a lot of things that suck that you just won't want to do.

0:11.6

What you're capable of is on the other side I don't feel like it.

0:15.5

And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.

0:23.7

Welcome back to another episode of Real Business Owners with myself, Trevor Cowley.

0:27.9

Guys, today's a solo episode and it's a special episode for me.

0:32.0

Today is the day that my book release happens, the journey to becoming remarkable.

0:37.0

And I believe that you have the capability

0:39.0

of becoming remarkable. The question is, is, are you willing to go on the journey? Let's just be

0:44.0

blunt here. 99.99% of people aren't. They are successful at avoiding their capabilities,

0:51.6

avoiding tough conversations, Avoiding discomfort.

0:55.1

Avoiding struggle.

0:56.2

Avoiding their check engine light because it needs to have a little bit of maintenance.

0:59.9

Avoiding their financial situation in some of the struggles that they're dealing with.

1:03.5

Avoiding issues in their marriage.

1:05.0

Avoiding responsibilities.

1:07.0

Avoiding altogether their full potential.

1:09.4

Avoidance may be the best short-term strategy to avoid pain

1:12.2

and conflict, but it's also the best long-term strategy to ensure suffering. And I believe that your

1:17.7

journey to becoming remarkable is on the other side of the discomfort that you have yet been willing

1:23.5

to go through. This book was written over the course of three years, the three years that I

1:28.1

did the two a days every single day. This came off the back of me being at an extremely low place.

...

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