Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like salesmen.

Today we're pulling a timeless eo fire classic episode from the archives and we'll be breaking down the importance of growing a global brand.

To drop these value bombs, I brought Neil Patel and the eo fire studios.

Neil is a New York Times bestselling author and founder of Neil Patel Digital and today a fire nation will talk about when you enter a market.

If you don't have a physical presence, you should build up traffic and how to do just that.

And we'll also talk about how what worked in the US two or three years ago will work in almost all other countries today.

So if you look for those opportunities and Neil will talk to you about how to do that and so much more when we get back from thinking our sponsors.

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Listen to work check on Apple podcasts or anywhere you listen to podcasts business made simple hosted by Donald Miller takes the mystery out of growing your business recent episodes like how to attract and retain top talent and how to make more money with your current products are straight fire.

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Neil say what's up to fire nation and sure something interesting about yourself that most people don't know.

Hey everyone a fire nation. I'm excited to be here. I'm actually lucky and privileged to be here and talking to you guys and something unique about me is I'm very OCD.

Like you know when people go to the airport and they make you take off your shoes and you just walk through with your socks.

I have booties to go over my socks with that way my socks don't get dirty.

Brother you just need to get TSA pre check they don't make us take our shoes off anymore.

I have TSA pre check but it doesn't work internationally.

Okay well I definitely did not know that about you but I can see that because I I don't like doing that at all either I haven't taken it that far but I can see myself wanting to do that at some point and

Fire Nation as I mentioned in the intro we're going to be talking today about the importance of growing a global brand and Neil has some killer value bombs he's going to be dropping on us and let's just kick it off Neil I mean how the heck would we even start as entrepreneurs.

How do we know what markets to enter the easiest thing to do is look at your revenue.

What places are you generating revenue from outside of your main market so let's say your main core market is the United States because I'm assuming a lot of your listeners are US based yeah then you would look at your sales.

Whether it's services or ecommerce like what other regions are they coming from outside the United States and which ones are the strongest.

You can also look at your Google Analytics and see where you're getting traffic from outside of the United States because I'll show you all the other geographies and then you can look up based on their population count based on GDP and figure out all right which countries have a high GDP have a high population count and we're already making somewhat money there that's typically where you want to go first for expansion.

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