Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like salesmen today will be breaking down how to become multi-family investors and entrepreneurs to drop these value bombs. I brought Jake Stenziano into EO fire studios.

JLD are multi-family investors educators and operators with over 175 million in assets under management. Their students have closed 40,000 units and have 2 billion in deal volume. We'll talk about scaling up your multi-family portfolio and then we'll talk about creating those multiple revenue streams and so much more fire nation when we get back from thinking our sponsors.

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Jake say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

What's up fire nation I love that.

Well what a great question you know you know I talk about this all the time and that's responsibility over victimhood and I think it's a little bit aggressive people can maybe be uncomfortable about it.

But so many times you know I'll be scrolling through Facebook or whatever and people will be saying something like.

Where where the people to hire for the jobs where where's this and then you get the guaranteed every single time victimhood responses I needed to agree.

I need a certification I need this I wasn't born into money all these limiting beliefs that people come with these preconceived notions and I'm a great example.

Geo is a great example started in a very middle class family and in rural upstate New York with absolutely nothing new no entrepreneurs new no business owners my entire life.

And simply was willing to hang in there long enough to make things work and had the staying power to be okay making zero dollars for the first three or four years of our business.

Then to start another business and make the zilch for the first three or four years and then when the success came to not sell assets that have appreciated by a hundred percent because it was still early in the game on those.

So I think so many times people push the responsibility off on to someone else versus looking in words and saying.

If it's meant to be it's up to me I don't know I think I stole that from like will you get us or something out of my zone of health.

But really it comes down to you and and so many people want to push it off into someone else so I think you got to look in words you got to ask yourself how bad you want it and be willing to hang in there for it.

Jake you are starting with the value bombs early and often my friends and I am excited to keep on rock and because we're talking about how to become multi family investors and entrepreneurs.

So I want to start with your vision I want to start with your core values because that's something that entrepreneurs need and I feel like they spend so little time on these things.

Talk to us about that.

Let me start with the vision and I think this is a huge gaping hole in the multi family space and there's a book I read you know many years ago called blue ocean strategy.

And it's this is essentially our blue ocean that we're attempting to play in I always tell our team that we want to become the Chick-fil-A of apartments now what do I mean by that.

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