The Michael Berry Show

You know when you think of marketing

marketing is a way of it's not true advertising

marketing is advertising more subtly You know there Marketing is a very

advertising more subtly.

They're, the industries will define themselves differently.

But the ability to communicate a message is a very powerful thing.

It's an underrated thing.

A good lawyer, a good trial lawyer, should I say, for instance, can communicate with a jury in a way that wins them over.

And the difference between a great lawyer in front of a jury and a okay lawyer is the

difference between winning and losing.

And that could be millions of dollars or more.

For the accused, it could be the difference between going to prison and that too for some lengthy period of time and walking free

Communication is everything and I say this all the time. I'm in the communications business. I always have been in one form or another.

I did debate as a kid. Always have. I always did anything related to communication. I won scholarships to go and that's

my thing. My thing is communication. My thing is not dancing. My thing is not singing.

There are people who have an aptitude to tear an engine apart and put it back to I don't have that.

And what I mean by this is not everybody has to be a great communicator, but you do have to recognize that

you have to be able to communicate for yourself, to ask a girl to dance, to ask a girl to

marry you, to close a sale, to a sale, to seek a meeting, to join an organization, all these things are important.

Communication is everything.

And what I find is that one of the great failings of our

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