The Hack: Having a Media Company Mentality | VAYNERNATION Reads

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 16 July 2017

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Acting like a media company isn't just a good suggestion right now, it's mission critical. There's no excuse for not pumping out as much content and distributing it as far and wide as humanly possible - that's just the game. I'm trying something brand new here and having the Vaynernation read out the articles I've been pumping out on Medium. If you want to read an article, hit me up! Shoutout to Matthew Bonelli (IG: @matthewjbonelli) for this read.

Transcript

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0:00.0	Hey guys, it's Gary Vay, NerdChuck, and this is the GaryVee Audio Experience.
0:07.0	Having a media company mentality by Gary Vaynerchuck.
0:15.3	This is a subject I have been thinking about for a long time.
0:19.0	It's the reason I've been such a success, and the truth is, there is no reason to do anything
0:24.4	other than act like a media company in today's digital age.
0:29.1	It's just access.
0:30.9	Never before have brands and consumers had the ability to create and consume content at
0:35.5	scale.
0:36.8	Because of the iPhone and the internet and social media, anyone can produce and distribute.
0:42.2	Just 15 years ago, if you wanted to create a commercial to promote your brand, you would
0:46.5	have to spend hundreds of thousands of dollars on media and marketing.
0:50.6	Today, you can literally use your smartphone, record a two minute clip, and run ads on Facebook.
0:56.1	The cost of entry has dropped 100 fold.
0:59.4	To me, it's all about participation.
1:02.2	Users are agnostic to where they consume your story, but if you focus on content and attempt
1:07.2	to build brand, you will win.
1:09.9	And that's why I think this post is so strategic.
1:13.0	Thinking like a media company implies two things.
1:16.3	Content and distribution.
1:18.6	There is zero excuse not to be creating content around your brand, your product, your service,
1:24.6	or your business.
1:26.0	If you don't have something to say, document.
	...

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