Hey guys, it's Gary Vay, NerdChuck, and this is the GaryVee audio experience.

In this keynote, Gary gives a talk to a bunch of entrepreneurs at the RISE conference in Hong Kong.

About staying ahead of ever changing platforms, mapping your actions to maximize every minute you have available as an entrepreneur,

and what happens to attention when platforms copy each other.

Hello Hong Kong.

Thanks for hanging around.

I will try to deliver.

So, one thing I've been thinking a lot about as I've been spending time walking the conference hall and spending the day today in Hong Kong

is just the diversity in the audience of where we come from, what we're trying to achieve.

And I gave a lot of thought to what do I really want to deliver in this keynote?

How do I bring value? I think one of the things that, you know, when I think about products or services, and definitely when I speak or create content, how do you bring value?

Like, what's the trade here? I'm getting your attention. I want to bring you value and return.

And the thing that really stands out for me is the one thing that I'm confident in, the one thing that I'm absolutely confident in,

is what attaches all of us, what is the one common theme, whether you're a startup, whether you're a professional, whether you're a student, solo entrepreneur, large company, starting tomorrow?

What is the one thing that guarantees a connection point that we can all agree on and get value out of the framework that I create here?

And I think that comes down to one simple thing, that no matter what you're doing in this room, whether you're trying to raise money for a nonprofit, or you're trying to sell a Fintech product, or trying to raise capital for what you're trying to achieve,

the one thing that we all trade on in this room is attention.

The thing that allows me the luxury to stand here in front of you guys today is that I have had a very successful career over the last 20 years on trading attention.

Basically, all I ever think about is your attention. Where is it? And how do I create content there to drive whatever I'm trying to achieve?

So when I think about the connection point for this audience, it's predicated on attention. Where are the eyeballs? Where are the ears? Where are they? And how do you trade on them?

Now, the way we trade in the environment we live on today is this is it. Like anybody who doesn't understand that this is the single most important thing on Earth, besides your health, is making enormous, enormous mistakes.

Now, obviously, that's a hyperbolic statement, but if you want to be relevant, if you're sitting in this conference right now, and this is not your religion, you're in deep shit.

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