The Guiding Principles of Building Your Own Service Based Business from Scratch, with Suzanne Sitrin, Founder of Blue Birch Consulting
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 30 April 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
Considering a shift from a corporate to entrepreneur? Suzanne Sitrin, founder of Blue Birch Consulting, shares insights on starting her consultancy from scratch, discussing key areas such as leadership culture, service pricing, time management, and the indispensable value of networking and sustaining client relationships.
Suzanne’s insights into pricing are particularly valuable—she discusses how understanding the scope of work, aligning with market rates, and standing firm in negotiation talks are key to developing a successful pricing strategy.
Suzanne also shares her future goals, which include expanding her role in leadership development and exploring opportunities like speaking engagements and board positions. She emphasizes the importance of aligning with a clear vision and mission, yet staying adaptable to the ever-changing business environment.
Quotes
- “Successful organizations recognize that if [they] don't invest in people, it doesn't matter what [they] are here to try to do, [they] will not be successful in accomplishing it. So I help organizations place value in people, build leaders, individual leaders and leadership teams to really help optimize the people within an organization.” (16:23 | Suzanne Sitrin)
- “Anytime you’re in business for yourself, it's feast or famine. You eat what you kill. All those expressions that people talk about. And anyone who knows me and has worked with me knows that I would go through this cycle of I'd be so incredibly busy. And I'd almost be stressing about how I could find enough time in the day to get what I need to get done. And then, that project would inevitably end, as projects do.” (20:13 | Suzanne Sitrin)
- “I have this passion about longevity and kind of researching what makes a meaningful, purposeful life. And it is to feel purposeful and connected and have a sense of community. Those are really important to me. I want to be intentional about continuing to carve the path that I want for myself at this stage of life. (48:25 | Suzanne Sitrin)
Connect with Suzanne Sitrin:
http://www.instagram.com/bluebirchconsulting
http://www.bluebirchconsulting.com
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Transcript
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| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, host of Dear Founder. |
| 0:04.6 | Now, on today's episode, you're going to hear me and our guest, Suzanne Citrin, discuss |
| 0:09.0 | knowing what to charge and how to price your product and services. |
| 0:13.0 | A definite struggle for so many of us. |
| 0:15.6 | Now, this all falls into the realm of creating your offer, an exercise that I'm working on right now with the founding |
| 0:22.1 | member cohort in my group mentorship, marketing made simple for small business. We're not just |
| 0:28.7 | creating the offer, though. We are working together to also create the messaging around and |
| 0:34.4 | sharing the offer with ongoing intent across all of our content. This in turn has led |
| 0:40.9 | to some incredible sales for the women in my mentorship group. If you haven't heard of it already, |
| 0:46.5 | marketing made simple for small business is a group mentorship program for women-owned businesses. |
| 0:51.4 | You'll work to create effective content, messaging, and a marketing process to connect with your community, build awareness, and drive businesses. You'll work to create effective content messaging and a marketing process to |
| 0:55.3 | connect with your community, build awareness, and drive sales. This is a program that combines small |
| 1:00.5 | group strategy sessions, one-on-one Q&A and accelerator calls, community support, and a ton of |
| 1:06.7 | digital resources designed to give you the step-by-step instructions and guidance that you need |
| 1:11.3 | for brand growth. Now, our spring cohort or group of marketing made simple for small business is |
| 1:18.1 | open now and you can still get in before the end of the month. We have an amazing group of women |
| 1:23.7 | who have started and they can't wait to meet you too. Our doors for this group, |
| 1:29.0 | though, are closing on Sunday or once we enroll the next 10 members. I'm giving dear Found |
| 1:36.1 | Her listeners an exclusive discount right now with the code Found Her. You'll get 20% off. |
| 1:41.9 | Plus, with the discount, I've also added an amazing bonus, a second one-on-one |
| 1:46.8 | accelerator call with me for all new annual memberships. |
| 1:50.6 | That means you'll get two one-on-one hour-long calls with me to discuss your business. |
... |
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