Foundational Basics for Marketing Your Small Business
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 26 April 2024
⏱️ 15 minutes
🧾️ Download transcript
Summary
In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or hacks, but rather the outcome of consistent effort and following a simple process. She outlines five foundational basics for marketing a business: identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.
Takeaways
- Consistency and commitment are key to achieving success in business.
- There are no shortcuts or quick fixes; success requires putting in the work.
- The foundational basics for marketing a business include identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.
- Your story is your hook and helps humanize your brand and connect with your target audience.
- Building an email list is essential for direct communication with your community.
- Clearly communicate the problem you solve and how people can transact with you.
- These foundational basics provide a solid foundation for future growth and expansion strategies.
Quotes:
- "Building and growing your business is definitely a marathon. It is not a sprint."
- "There was no shortcut. There was no hack. There was no quick fix that led to these wins."
Grab Lindsay's E-Book:
THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.
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Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.
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Transcript
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| 0:00.0 | It's been four months since my online community and group mentorship, marketing made simple for small business launched. |
| 0:10.3 | And some of the women inside have had some serious, serious wins. Just this week, a woman called me up to tell me that she landed at TEDx talk. |
| 0:19.3 | Another one got her first TV segment and then her second |
| 0:22.3 | with the same producer. A third women inside launched a brand new business with the strategies |
| 0:27.3 | that I provided. One has signed up three new clients. One landed a sick, sick partnership with a |
| 0:33.5 | large national brand, one that's going to drive a ton of new referrals for her. |
| 0:38.5 | And multiple women have told me that their reach and engagement on Instagram and social media |
| 0:42.5 | is up in the triple digits thanks to the simple processes that we've applied over the last |
| 0:47.9 | four months. And while these are some of the big wins, I've also seen the women in my group win by some smaller examples as well. |
| 0:58.8 | They've been more consistent on social media. |
| 1:01.6 | They've embraced their social media presence by understanding reels and how to apply them to their business. |
| 1:07.4 | They've gone live on social media. |
| 1:09.5 | They've put their faces on social media. They've |
| 1:12.2 | created partnerships with each other inside our community for brand awareness. So first and |
| 1:17.8 | foremost, I want to congratulate these amazing women because they made a commitment and they stuck |
| 1:22.5 | with it. Success in business doesn't happen overnight. Building and growing your business is definitely a marathon. |
| 1:28.9 | It is not a sprint. And by taking small simple steps every day, which is what we do in marketing |
| 1:34.0 | made simple, you are winning in big ways over time and over the long run. And I want to point out that |
| 1:40.9 | with all of these wins and with everything that I just shared with you, |
| 1:44.4 | there was no shortcut. There was no hack. There was no quick fix that led to these wins. There |
| 1:50.2 | really is no magic formula. So please get that out of your head, especially when you're |
| 1:55.5 | scrolling on social media and you're served all these ads that make all of these empty |
... |
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