How to Price Your Product or Service?
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 3 May 2024
⏱️ 18 minutes
🧾️ Download transcript
Summary
On Tuesdays episode of Dear FoundHer, Suzanne Sitrin, Founder of Blue Birch Consulting talked about your offer and knowing how to price your product or services. Today, Host, Lindsay Pinchuk continues the conversation, sharing with you some of the tips she uses my own clients and for herself when shaping an offer that sticks.
Takeaways
- Write out all the tasks involved in the job and estimate how long it will take
- Use your desired hourly rate to set a retainer
- Have a low-end price in mind for negotiation
- Focus on the one or two things you excel at and be known for something specific
- Simplify your process and use templates to create proposals
- Understand your target customer and speak their language
- Test your offer and make changes as needed
- Stay true to your values
- Share your offer regularly
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Transcript
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| 0:00.0 | Hi, it's Lindsay Pinchuk, host of Dear Founder. |
| 0:04.2 | On Tuesday's episode of the podcast, Suzanne Citrin, founder of Bluebirdch Consulting, |
| 0:08.6 | talked about your offer and knowing how to price your product and your services. |
| 0:12.8 | Today, I'll be sharing with you some of the tips I share with my own clients and have used |
| 0:16.8 | for myself surrounding this very same topic. |
| 0:19.4 | And if you want to continue the conversation with us |
| 0:21.7 | live, you can join both me and Suzanne on Monday, May 6th at Deere Found Her Live in Chicago. |
| 0:28.6 | Join us for a morning of education, networking, and community where we'll be discussing this very |
| 0:33.3 | topic and so much more. Just click the link in our show notes to RSVP. It's free. And if you can't make |
| 0:39.9 | it, sign up through the link in our show notes to get notifications for all of our events so that |
| 0:43.8 | you never miss one again. And now on to the show. Dear founder, I'm your host, Lindsay Pinchuk. |
| 0:49.8 | At 30 years old, I founded my first company with just $500, building it to reach 3 million people and generate seven figures in revenue for six years straight, all before I sold it. |
| 1:00.4 | A decade later, I exited with one goal to support other women in business through their own entrepreneurship journeys. |
| 1:06.6 | As an entrepreneur, you wear every hat. |
| 1:09.6 | You burn the midnight oil, and most of all, you pour your heart and soul into everything you do. |
| 1:14.9 | But there's no blueprint for success. |
| 1:17.4 | Every week on Dear Founder, you'll get to sit in as I pick the brain of some of my closest female founder contacts. |
| 1:23.9 | Save yourself time, money, and hassle, listening to the lessons of those who have already done it. |
| 1:28.8 | You'll also have the chance to hear about my own founder journey, |
| 1:31.8 | how I built my first company and now how I'm building my second, |
| 1:35.4 | as I share solo episodes filled with actionable lessons |
| 1:38.3 | and steps that you can apply to your business immediately. |
... |
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