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The GaryVee Audio Experience

How to Win by Giving Value to Local Retailers

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 15 April 2026

⏱️ 48 minutes

🧾️ Download transcript

Summary

In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success.

You’ll learn about:

  • The launch of the VeeFriends Super Sticker Spectacular

  • Why I’m prioritizing local retail stores over direct sales

  • The massive upside of vintage fictional character cards

  • My 40-year vision for building VeeFriends into a global IP


Transcript

Click on a timestamp to play from that location

0:00.0

I have from day one because I grew up in a retail store,

0:02.8

a liquor store that also had to fight

0:04.8

for allocations of hard to get wines.

0:06.7

I have prioritized retail stores from day one.

0:09.2

And what retail stores have done is I've gone first

0:12.7

and showed love to them to the best of my ability first

0:16.0

and they've reciprocated twofold.

0:17.7

And I think a lot of people shit on retail stores

0:19.7

because they don't realize they're trying to extract value

0:22.6

from retail stores instead of giving them value.

0:24.6

This is the Gary Vee audio experience.

0:27.6

Hi Gary, how are you?

0:30.6

It's good to see you guys.

0:32.6

Hey, good to see you, Ian.

0:34.6

Gary, I don't know if you can see us.

0:36.6

Sometimes you have to, if you, right where about my finger is, if you, like, move the mouse

0:42.7

over it, there's like a little pin.

0:45.1

If you click that, you can, it'll expand us.

0:47.6

You'll see both.

0:49.8

I'm going to do the same on our side so I can see fully.

0:54.9

All right. So you have been on the SportsCards Nonsense

0:58.5

podcast before with myself and Mike.

...

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