The Genius of Amazon Owning The Washington Post

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 3 October 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2834, Eric Siu and Neil Patel discuss Jeff Bezos's acquisition of the Washington Post as a strategic move for Amazon, the future of in-flight connectivity with United Airlines' partnership with Starlink, and the challenges of brand marketing in marketing campaigns. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The genius of Amazon owning the Washington Post (03:05) United Airlines passengers gets free Starlink (06:39) The brand marketing life cycle (11:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Did you know that obviously you know Amazon owns Washington Post?
0:04.1	Yes, okay Jeff Basil's sounds Washington.
0:07.0	Okay, but like you know Jeff Basil's and Amazon are kind of, you know together a little bit, right?
0:11.2	You would agree with that? Not as as much I actually think he really has stepped away but he still owns a good chunk of Amazon you would agree yes he has a vested interest of course so okay this, this is, this is, this is on Twitter from Nivalism.
0:27.0	So it says, Bezios owning the Washington Post is the cheapest subtle political
0:30.4	insurance that Amazon can buy.
0:32.2	250 million insurers 700 billion against antitrust action.
0:36.0	And it's like if you think if you think about it that way, it's like, oh, wait, go back.
0:40.0	I'm going to reread it again.
0:41.0	Basos owning the Washington Post is the cheapest, subtle political insurance that Amazon can buy
0:47.6	$250 million for the acquisition of off-po.
0:51.2	Insurance against 700 billion against antitrust action.
0:54.0	Why 700 billion?
0:56.0	Because that's what I think at the time that's what Amazon was worth.
0:59.0	Oh, got it.
1:00.0	Yeah, get it?
1:01.0	Like they're a trillion plus dollar.
1:02.0	Yeah, yeah, yeah. So like 250 is a drop in the bucket on 700
1:06.5	or over a trillion you know what I mean? And they haven't really changed WAPO like I've read a couple
1:11.1	things there they haven't really changed it they just kind of do their thing
1:13.4	but I think they kind of in the background like they're just making sure you know there aren't any like crazy
1:18.5	attacks on Amazon or if there are maybe there's some defense, you know what I mean? But like, it just goes to show you like,
	...

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