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Marketing School - Digital Marketing and Online Marketing Tips

YouTube Launches 'Hype' to Incentivize Small Creators

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 4 October 2024

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #2834, Eric Siu and Neil Patel discuss the recent launch of YouTube's features aimed at enhancing community engagement, providing more visibility for smaller creators, insights from top-performing ads, and the dynamics between personal and corporate branding. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) YouTube launches 'hype'  (01:17) What YouTube learned by analyzing over 8,000 top ads (03:56) Are personal brands a waste of time? (07:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

YouTube just launched Hype, I don't know if you heard about, and YouTube just launched communities.

0:03.4

So communities people can engage on the communities.

0:05.0

Talking about community again, good dovetail. But also, hype, you know what hype is?

0:10.0

Hype is for like, let's say your channel has under 500,000 subscribers

0:13.2

instead of just a like you can hype it you get three hikes per week and that will

0:16.5

signal to YouTube that this is a really good video and they should give it more

0:20.1

reach because they're trying to give smaller creators more reach to incentivize them to continue to create and I think that's a great thing.

0:25.8

That's cool. Yeah. I gotta take a minute to tell you about the agency owners association.

0:29.8

This is a pure group for agency owners think Think YPO or EO, but for agency owners.

0:34.6

And I just wanted to read you a couple of testimonials.

0:37.2

So this first one comes from Carrie, and we asked her,

0:39.9

what do you like most about the group?

0:41.2

She said, having a group of people to discuss and bounce ideas.

0:44.2

The leads are great too.

0:45.4

Yes, we share leads in this group as well.

0:47.3

This one from Allian, he says,

0:48.7

the ability to really post whatever I want and need

0:52.1

and the group response great experience

0:53.7

members getting a lot of insights from conversations with other members getting

0:56.8

a lot of value from sessions from Eric getting advice from others as well and so if you

1:00.6

want to grow your agency faster and you want a peer group to do so just go to

1:04.0

marketing school dot iowa slash agency this is a group that both meal and I

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