The GaryVee Method For Hiring Content Creators

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 16 June 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The GaryVee Method For Hiring Content Creators. [00:34] The benefits of hiring content creators who really understand social. [01:21] Insight into GaryVee’s rolling admissions process. [02:25] Why he expects his own marketing to be better than his agency services? [04:32] How to find applicants when you don’t have millions of followers. [06:38] Using social media to find creators producing amazing content. [07:06] Finding content creators with experience in your particular industry. [07:57] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Gary Vaynerchuk ‘Team GaryVee: Now Hiring Freelancer Globally’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	We're going to talk about the Gary V method for hiring content creator.
0:03.8	So for those that don't know, Gary V is a prolific content creator.
0:07.8	I actually asked Google Bard how much content he creates in a day and it says 100 and and it kind of broke down the channels I actually
0:13.8	think it's more than a hundred and I know for a fact that his his personal content team has
0:18.5	over 50 people now and they just go crazy when it comes to producing content.
0:23.5	So we want to talk about, I'm going to share,
0:25.4	Neil, you probably don't know this, I'll give a little more context here.
0:28.0	I'm like, this is all you.
0:28.8	Share the framework, share how people can do it,
0:32.0	and we'll go over learning.
0:33.0	So I was actually taking a look at how he goes about hiring content creators and you
0:39.3	and I were talking on the phone about this the other day but I listened to him on a
0:42.3	podcast and he kind of gets
0:45.2	crap from other people sometimes about hiring people that are straight out of college for $20 an hour
0:49.8	and he hires an army of them and I understand why they might be upset but I actually think it's smart because he
0:55.6	hires people that really understand social because if you think about it who are the ones that
1:01.2	are actually using these platforms heavily?
1:03.0	When I look at 20-year-olds around me, their behaviors are literally scrolling Tik-Tock the whole time.
1:09.0	And at least for Neil and I, we're not like that.
1:11.2	And so it's like, you have to understand that they understand
1:15.0	that the cultural zeitgeist more than we do and so you want to hire people that
1:18.6	understand the game and they know how to play it and so what he does is he puts out and you can literally search for
	...

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