Instagram’s Algorithm Revealed

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 17 June 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Instagram’s Algorithm Revealed. [00:25] The blog that inspired today’s episode. [01:20] Understanding how Instagram ranks Feed. [03:09] An explanation of how Instagram ranks Stories. [04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers. [06:51] The importance of velocity when it comes to Instagram’s Explore. [08:49] Instagram’s approach to ranking Reels. [09:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Instagram Ranking Explained Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about how Instagram's algorithm has been revealed.
0:04.2	We're going to share some thoughts because literally the CEO of Instagram, Adam Moseri,
0:09.6	what about talking about the ranking?
0:12.3	Did you read this post, Neil, or no?
0:14.4	I didn't, dude, I've been traveling.
0:15.7	I was in Romania.
0:17.2	Okay, well, that makes two of us,
0:19.6	so we're gonna look at this together.
0:21.2	So I'm not gonna read this whole thing thing over here but those of you that are just
0:24.6	listening there's a post on the Instagram website and it's titled Instagram Ranking
0:29.5	Explain so you can just Google Instagram Ranking, explained Instagram.com or something.
0:34.4	And so the first sentence is,
0:36.8	we want to do a better job of explaining how Instagram works.
0:38.8	There are a lot of misconceptions out there.
0:40.2	And we recognize we can do more
0:41.4	to help people especially creators
0:43.0	understand what we do and they're shedding more light on how the ranking works
0:46.8	across Instagram and some new features they built. So we're not going to read the
0:49.6	whole thing but I did highlight a couple of things over here and then we can talk about it.
0:53.3	So the first thing I talked about here is under this section called how we rank feed.
0:57.7	And if you're following us on YouTube, it's the highlighted section over here.
1:00.6	So I will read this out and then the next section I'm going
	...

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