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Marketing School - Digital Marketing and Online Marketing Tips

Instagram’s Algorithm Revealed

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 17 June 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

From how they rank everything from Feed to Reels, tune in today to hear it all.

Transcript

Click on a timestamp to play from that location

0:00.0

All right, so we're going to talk about how Instagram's algorithm has been revealed.

0:04.2

We're going to share some thoughts because literally the CEO of Instagram, Adam Moseri,

0:09.6

what about talking about the ranking?

0:12.3

Did you read this post, Neil, or no?

0:14.4

I didn't, dude, I've been traveling.

0:15.7

I was in Romania.

0:17.2

Okay, well, that makes two of us,

0:19.6

so we're gonna look at this together.

0:21.2

So I'm not gonna read this whole thing thing over here but those of you that are just

0:24.6

listening there's a post on the Instagram website and it's titled Instagram Ranking

0:29.5

Explain so you can just Google Instagram Ranking, explained Instagram.com or something.

0:34.4

And so the first sentence is,

0:36.8

we want to do a better job of explaining how Instagram works.

0:38.8

There are a lot of misconceptions out there.

0:40.2

And we recognize we can do more

0:41.4

to help people especially creators

0:43.0

understand what we do and they're shedding more light on how the ranking works

0:46.8

across Instagram and some new features they built. So we're not going to read the

0:49.6

whole thing but I did highlight a couple of things over here and then we can talk about it.

0:53.3

So the first thing I talked about here is under this section called how we rank feed.

0:57.7

And if you're following us on YouTube, it's the highlighted section over here.

1:00.6

So I will read this out and then the next section I'm going

...

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