The Future of SEO: Predictions and Trends for 2023

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 January 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we expect to see from AI content creation in 2023, why quality content will always be essential to SEO, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of SEO: Predictions and Trends for 2023 [00:49] How the role of links will change when it comes to search results. [00:49] Why we expect Google to release its own version of ChatGPT this year. [01:25] Examples of how we expect content to become shorter. [02:08] Why good content will always be essential to successful SEO. [03:16] What we expect to see from AI content creation going forward. [05:14] That’s it for today! Don't forget to rate, review and subscribe to the show! [03:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: ChatGPT Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	Today we are going to talk about the future of SEO. These are predictions and trends for
0:24.8	2023 because everyone likes predictions and trends.
0:27.8	You want to start?
0:28.8	Sure, so the first one is going to be that links are going to be less and less important.
0:32.8	When you do a Google search,
0:33.8	I don't think you care if the number one result
0:35.4	has a million links or five million links.
0:37.5	You just care if they answer your problem
0:39.0	as quick as possible.
0:40.4	So focus more on user experience.
0:42.1	When I mean user experience, we're not really talking about design. I'm talking about giving people what they're looking for as quick as possible.
0:48.0	Yeah, actually on that note, so I would say one of the big predictions for this year maybe it's not even much of a
0:53.9	prediction I believe that Google has to release a version of chat gp d and I think they have a
0:58.5	version of this already they were just kind of holding it back but now I think we've
1:02.2	all read about the whole red alert
1:03.4	that they put out there because to Neil's point the time to value how quickly you can
1:07.4	get a result I was just using chat cheap PTSD and just having a conversation
1:10.8	without it unlike many things I just didn't bother to Google
1:13.4	in the past and my understandings, I'm picking things up a lot faster.
	...

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