Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

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instructors Neil Patel and Eric Sue.

Today we're going to talk about five evergreen SEO tactics that just works.

So in the last episode if you didn't check it out yet we gave our predictions and trends for

2023. I'll start with number one because I talked about in last episode.

Number one is the two most

important factors when it comes to SEO, good content and links, they still matter. Links maybe to a lesser

extent, but I still think they're really important. But if you can't produce the best content possible then what are you doing right back in the early days when I first started doing SEO I would try a lot of these gray hat things I would try these article spinners. I would repeatedly

get torched over and over and then I realized over time it's just easier to work

harder, create something that's actually good, and then build from the ground up.

And then over time I started to compound, and it's been the same deal with Neil.

Yeah, number two, keep your content up today.

There's so much content that Google has to choose from from indexing.

Yes, quality content does matter, but you'll find that if you just update your

content more frequently, like monthly, your rankings maintain better and they actually

go up quite a bit better as well.

And that's been working for a while now for the last few years and it'll continue to work like that in the future.

Just go Wikipedia. That's one of the reasons they ring so well.

Yep.

Number three, speaking of Wikipedia, your internal links still matter.

And so the stronger your website, the more important is to have a good site structure and then

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